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Some Initial Thoughts on SEO (Part 2)

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Create an ” SEO Valuable” Website

Today’s search engines, such as Google, are more focused on providing “valuable” and “relevant” information in the search results. What we mean by this is that they want to provide results or sites they think are going to be the most informative and helpful to the person performing the search.

So what does this mean to us? Over all, it means we need to make sure our website is valuable and loaded with information about or related to the subject at hand. Don’t expect to receive good search rankings unless your site offers detailed information about or related to the subject matter, not just images and information about your organization, product or service. We mean quality information that would be helpful to people who are searching for information about or related to your “type” of

We mean quality information that would be helpful to people who are searching for information about or related to your “type” of organization, product or service. Here are a couple of examples:

  • If your site is an auto seller website, you might also list helpful hints or ideas about car care for certain cars or parts, with a link or two to where the searcher could learn more about that car or even purchase parts for the car.
  • If your site is designed to sell expensive products, you might also offer links to companies who provide financing for those products.

The bottom line on this topic is simple: Create a website that is designed to help your visitors find everything there is to know about your products and services by either offering the information within your website or providing links to sources of additional information. Keep in mind “One stop shop.”

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