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The Psychology of a Search Engine
September 4, 2008
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September 17, 2008

General Understandings about Search Engines

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The Search Engine’s Algorithm Changes Daily:

First you should understand that search engines are enhanced every day. What I mean by this is the people at Google, Yahoo, Bing, and all the other major search providers out there are working hard every day to improve the quality of their search results. These search providers are continually adjusting how they find information, store it and rank it; among many other adjustments that are being constantly applied. Their thinking is this: If we (as a search engine) can continue to provide the most relevant results to the user (you) for the terms they are searching, you will more than likely continue to use our engine. Many people are constantly trying to defraud the results and manipulate the traffic to their own websites (relevant to what you want or not). The major search engines (Google, Yahoo & Bing, etc…) are actively trying to keep these people at bay.

These search providers are continually adjusting how they find information, store it and rank it; among many other adjustments that are being constantly applied. Their thinking is this: If we (as a search engine) can continue to provide the most relevant results to the user (you) for the terms they are searching, you will more than likely continue to use our engine. Many people are constantly trying to defraud the results and manipulate the traffic to their own websites (relevant to what you want or not). The major search engines (Google, Yahoo & Bing, etc…) are actively trying to keep these people at bay.

Many people are constantly trying to defraud the results and manipulate the traffic to their own websites (relevant to what you want or not). The major search engines (Google, Yahoo & Bing, etc…) are actively trying to keep these people at bay.

How The Search Engines Operate:

Search engines (also known as spiders and crawlers) crawl and index the Internet constantly by first visiting the websites they already know of, then following links. They collect information by following the links from page to page and site to site looking for new information. As they gather information (text and images, etc., from the sites they visit, generally referred to as content), it is reported back to their main databases where it is compared and updated if necessary. In doing so, they employ their “Algorithms.” Think of this as “today’s rule book.” In short, it determines everywhere they go, what they keep (or cache) and how often they do everything they do. But most importantly, it determines how they rank your website based on keyword and key phrases, page titles and how they compare to page content, every type of tags (heading, title, bold, super, strong, etc…), the theme of your site and how the text content supports that theme and

In doing so, they employ their “Algorithms.” Think of this as “today’s rule book.” In short, it determines everywhere they go, what they keep (or cache) and how often they do everything they do. But most importantly, it determines how they rank your website based on keyword and key phrases, page titles and how they compare to page content, every type of tags (heading, title, bold, super, strong, etc…), the theme of your site and how the text content supports that theme and a great deal of other criteria.

Search Engine Algorithms: Make no mistake, search engine algorithms are highly complex. We estimate over 1600 or more lines of code written! Everything that they are and do affects your page rankings. (On a side note, page ranking is the indication of how much Google trusts your website) Our experience is that almost nothing is off the table; keyword and key phrases, tags, titles, how content matches those tags and the theme of your page, and site, information such as how many searches were performed that resulted in searchers clicking on your link in the search results; how many links on other sites link to your site, and even how valuable those links are based on the sites where they are found. The upside to all of this is that the top search engines do a good job these days in providing us with quality information. The downside is that you will have to spend a considerable amount of time developing a high quality, extensively detailed and informative website to garner their attention and achieve high search engine rankings.

The upside to all of this is that the top search engines do a good job these days in providing us with quality information. The downside is that you will have to spend a considerable amount of time developing a high quality, extensively detailed and informative website to garner their attention and achieve high search engine rankings.

In short, SEO requires constant attention to both your site and the industry, so be prepared to give some quality time (if you are attempting this yourself) to achieving good rankings. It doesn’t come easy.
Caution: We recommend that you disregard the advertisements from services and software providers that guarantee great rankings by submitting your site to hundreds of search engines. Automatic submission software does nothing but resubmit your site over and over to the same search engines. Google, for one, clearly asks that web masters/developers not do this. This slows the submission process for legitimate “manual” submissions and can cause your site to be penalized with lower rankings. They already know your site exists there is no need to keep telling them over and over…..

Google, for one, clearly asks that web masters/developers not do this. This slows the submission process for legitimate “manual” submissions and can cause your site to be penalized with lower rankings. They already know your site exists there is no need to keep telling them over and over…..

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