| Options |
Lite |
Standard |
Advanced |
| First Month | $999.95 | $1,999.95 | $2,999.95 |
| Monthly | $499.95 | $999.95 | $1,499.95 |
| What’s Included? | |||
| Bid Strategy* | Click-Based | CPA-Based | ROI-Based |
| Campaign Reviews | Weekly | Semi-Weekly | Daily |
| Keyword Variations | Up to 100 | Up to 500 | Up to 1000 |
| Ad Groups | 1 | Up to 5 | Up to 10 |
| Ad Variations | Up to 3 | Up to 15 | Up to 30 |
| Customer Support | Phone & Email | Phone & Email | |
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| Network Settings |
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| Devices |
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| Keywords Selection |
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| Negative Keywords |
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| Google Search |
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| Search Partners |
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| Display Network (If Applicable) |
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| Automated Rules (If Applicable) |
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| Basic Google Analytics Implementation |
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| Google Analytics E-commerce Integration |
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| Conversion Code Implementation |
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| Landing Page Report & Recommendations |
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| Bid Adjustments |
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| Ad Development |
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| Keyword Development |
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| Advanced Quality Score Srategies |
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| Custom Alerts |
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| Campaign Reporting |
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| Google Analytics Reporting |
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| Each Additional PPC Engine** | |||
| First Month |
$299.95 |
$599.95 |
$899.95 |
| Monthly |
$149.95 |
$299.95 |
$449.95 |
* Definitions and recommendations for each bid strategy:
-Click-Based: Best for clients that cannot track conversion data. This strategy focuses on maximizing the number of clicks received for each advertising dollar spent.
-CPA-Based: Best for clients that want to control their CPA costs and have fewer than 10 products. This strategy focuses on minimizing the campaign CPA costs.
-ROI-Based: Best for clients that want to maximize their return on adspend. This strategy focuses on increasing the client’s campaign profit dollars.
-In certain situations, It may not be possible to implement the bid strategy selected. In this event, a different bid strategy will be chosen by Netmark Essentials.
** The Bing/Yahoo PPC engines are included as one engine.
*** Due to certain restrictions, it may not be possible to include each feature listed above.
