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Comparison shopping is best described as side-by-side shopping for one particular product, stocked by many different vendors, all competing for the same consumer’s business. Given comparison shopping’s rise in popularity, it has recently become a preferred form of online marketing for companies selling products.
Searchers often use comparison shopping websites when they’re looking for specific products online. When the searcher clicks an ad on a comparison shopping engine (CSE), the vendor pays a per-click fee. If an ad gets displayed to a searcher but is never clicked on, the vendor doesn’t pay anything. This cost structure is very similar to the cost structure of the pay-per-click engines, but the acquisition costs (CPA) are generally much lower.
The major comparison shopping engines such as Google, MySimon, and Nextag are all capable of bringing hundreds, even thousands of targeted visitors to the websites advertising on them each and every day. Comparison shopping sites spend huge amounts of time and money advertising their shopping portals to very targeted consumers. This helps to guarantee that only qualified searchers will click on your ads. We have also found that the consumers on CSE are generally at the tail end of the buying cycle and a lot more prone to buy on the spot.
To get your products listed on the popular comparison shopping sites, our marketing team will export a product list from your shopping cart, then create a basic XML data feed of your entire inventory. Unfortunately, different comparison shopping sites require different feed formats in order to submit to their portals. Netmark Essentials will take your basic product list and manipulate it to fit the format each comparison shopping engine requires. Lastly, we optimize your listings to help your product rank in search engine results pages.
Give us a call today at 1-800-935-5133 for a free comparison shopping consultation. Comparison shopping may not be a good form of advertising for your business. Let one of our experts help you decide.
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