Comparison Shopping

Comparison Shopping Management

Comparison Shopping Management is now one of the very best ways for business small or large to compete nationally with their ecommerce products. Most small businesses are leveraging this channel of internet marketing to compete with all the big boys.

Many different comparison shopping sites across the web specialize and seem to do well with certain types of products. Because of the comparison shopping management experience that Netmark possesses, we’ll identify those shopping sites that will most benefit your business. We constantly ask the question “Where can we be the most effective for the money?”

How Comparison Shopping Works

All comparison shopping sites will display products for sale from several different e-commerce sites across the web. When a searcher finds a product they're looking for on the comparison shopping site and decides click on the product, the seller pays a per click charge similar to that of pay-per-click. The beauty of how comparison shopping works is that everyone pays the same price per click, big or small, which means the larger companies really don't have an advantage over smaller companies. The other big advantage is cost per conversion. Our studies and experience have shown that the cost per conversion (CPC) on comparison shopping sites is normally much lower than pay-per-click marketing.

Why Use Comparison Shopping Management?

The online shopping comparison engines (CSE) such as Google, Amazon, Shopping.com, and Nextag, etc… bring hundreds, even thousands of clicks every day to websites just like yours. These comparison shopping sites spend an enormous amount of time and energy attracting visitors to their shopping portals to get people to spend their money on the sites specific listed products. These sites offer high conversion rates and are shown to be cheaper than other forms of online advertising. Listing your products on these major comparison shopping sites is one of the most simple and effective ways to increase your online sales.

Netmark Does Data Feed Management and Optimization

To get your products listed on the popular comparison shopping sites, we mine or export the data from your shopping cart, and create a basic XML data feed of your entire inventory. All of the comparison shopping sites accept different feed formatting. Because many people who use comparison shopping management use many different sites such as Google, Shopzilla, Shopping.com, and Amazon all at the same time. Netmark will take this basic data feed and manipulate it to fit each comparison shopping engines’ format. We manage this entire process for your company with minimal effort on your end, hence the reason we call it comparison shopping management. We also optimize your listings to ensure the highest placement possible in the search results.