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There are many things that need consideration when attempting to increase a website's conversion rate. Creating a solid game plan before starting will help provide desirable results. The graphic below highlights the most common categorical parts present in the CRO campaigns managed by Netmark. The graphic is only a brief overview of CRO. For further and more detailed information, please review the additional detail pages we've provided above.

Whether you are trying to get someone to purchase something or fill out a form, how long it takes and how much of a hassle it is greatly influences conversions. Can the visitor find things easily, and once they find it, how quick is the process? We have the resources and knowledge to find even the smallest things that can make a large difference in the number of conversions you are getting.

We live in a day that most markets are saturated with competition. This is why it is essential to develop a strong value proposition – something that sets you apart from everyone else.

A website is like a job resume. Candidates list their credentials and the decision makers choose which fits their needs most. If two are almost identical, people will often go with the option that has the more appealing value statement or the one they believe will bring the most value.

One of the core principles to value proposition is making sure that you show it on your site, and that it is one of the first things a customer sees. And we will help you understand how to formulate a powerful value statement and where the optimal places to display your unique value proposition are.

A great tool to increase sales is to research customer objections and to counter them so that they have no reason not to buy from you.

Some objections people have with websites are:

• Time – People use a website because it is fast. People like things that are fast and effective.
• Navigation – How easily can a customer get through your site?
• Trust – Can a person trust your site? What does the home page tell people?
• Credibility – What type of reviews, testimonials, and awards is your site displaying?

Countering these objections before a customer even comes to your website yield high returns and high rewards.

Complete impulse buys exist, but most often people have reasons for wanting to buy something. For instance, someone may want a new grill to cook on in the summer. Logically this consumer may have made a decision to buy a grill and is in search of options. Generally the decision on which grill to buy is not made until that consumer feels a connection with the product. The logic in the purchase justifies the emotional connection. That hot rod red sure looks nice and it is the perfect size for the deck. Both the emotional and the logical appeal must be part of a good website marketing scheme.

In order for a customer to purchase from a website, there must be some value for them to do it.

Tommy asks Sally for $100 and promises Sally that he will give her the $100 back in the fall, but then Billy shows up and tells Sally he needs $100 and will give her $150 in the fall. Which one will Sally give her money to, Tommy or Billy?

That is exactly what a customer sees when they look at your site. They will see that website X can give the same thing for less or with more upgrades or services.

Giving customers reasons they need to purchase right now can also help in converting sales. Something as simple as saying 'one day sale,' or 'sale ends today' can make a customer on the fence push all the way through the process in their shopping cart.

Most people want a deal and many won't buy unless they feel they are getting more value from your website at that moment than they would anywhere else. And not just a deal – consumers want to feel that there is a sense of urgency. Whether you are selling something or need for users to fill out a form, there are multiple reasons you can create for the user to buy now.

It is important that you offer opportunities to convert as many times as possible for the customer to reach the desired results. These calls-to-actions should occur as many times as possible and should be as natural as possible.

Let's say you are driving to the local department store to buy a new lawn mower, and you see a sign that department store Y is having a sale on lawn mowers. So you follow the signs, and you park and you see the sign that says 'Lawn Mower Sale Inside.' You go inside and you follow the signs that say lawn mower sale. Above the lawn mowers is a sign that says 'Buy Now.' And you find you saved enough money, you buy a weed whacker too. Not only has that store converted a sale, but they have taken another stores potential sale, and capitalized by selling even more merchandise. This is the power of an effective call to action.

We help clients every day create effective call-to-action buttons, icons, graphics, text and banners that we strategically place on their websites to drive traffic to a desired action.