Link Building

The new found need for link popularity as a ranking factor is probably the single most important change in search engine optimization over the past couple of years. Every major search engine now considers a site's "link quality" and number of links when assigning strength and importance to your page.  The rank of the website will be/is a large portion of how “important” your website is viewed.

Our custom link building strategy, combined with a friendly personalized approach has resulted in our success in acquiring many high quality links for all of clients. We do not use spam emails, software, or out-source work to request links. Netmark Essentials does not use unscrupulous techniques or link farms which will cause problems with the search engines. Our methods take some time, but the payoff is higher, and the rewards are much better.

Link building is such an important part of your “off-page” SEO strategy.  Because Netmark Essentials customizes our service to fit your individual company’s needs, we have to spend hours researching out the best possible link building strategies for you.  There are many ways that we can accomplish our link building.

 

 

Netmark Essentials – Link Building Strategy

 

One of the most difficult and time consuming parts of SEO is building link popularity.  Our SEO team designs  a successful link generating campaign for your web site; specifically to help your web site achieve top search engine rankings for the keywords that have been selected.  Every part of link building is designed to bring qualified traffic through many sources and build your pages popularity.  Some of the many ways we can build links are listed below:

• Directory Submissions – Directories are like online phone books.  There are thousands of them ranging from local to national coverage.  Many people use these for direction on how to find a relevant site to what they are searching for, and many use them to find many website related to their search term. This tactic acts as a double edged sword in the link world by grabbing traffic from search terms and the fact that it counts as a link to your website.
• Social Bookmarking – A great way to see what everyone is interested in.  By submitting your site to key areas, and tagging your website/web page with certain relevant key terms, you’ll soon find many people bookmarking your website.  Social Bookmarking of your website will spread like gossip.  This is an effective way to help with viral marketing/link building.
• Article Submissions – By coming up with many compelling articles and submitting them to very popular forums, we can direct people who are already interested in your area of business to your site.  This also counts as an incoming link from a highly ranked source. Once again a great double edged sword effort for SEO.  We have been able to generate anywhere from just a few links to thousands from just one article!  If written well enough, there is a very good chance that your article can be syndicated and posted on popular places like MSN, Yahoo, and Google news.
• Blogging – This is an excellent way for people to catch up on the latest news from your neck of the woods.  Our clients have come up with many interesting pieces of information and tips.  These are looked at as being the place where many ideas are created and learned about.  Many people will see posts and can make comments.  This will help generate traffic and keep people interested as they interact with one another, and you – on your site!
• One-way Link Requests – Getting links from higher page ranked sites is a big boost in how the search engines see your site.  If you have other sites that are highly trusted pointing to your site; then you must be more trusted in their eyes as well.  This is by and large the most difficult part of our link building process.  However this approach will pay the biggest dividends.
• Reciprocal Link-Building – From time to time we find it to be a good strategy to ask for a link from a website, and return the favor by linking back to them.  Most companies will tell you that this is not a great practice.  Sometimes that can be true, but we have been able to find scenarios and can manipulate situations to make this be very beneficial to your link building campaign.  This is not always our first choice, but does prove to work in many situations.
• Press Releases – Press releases are a huge way to attract some attention fast.  Do you have something new and exciting that you/your company are doing?  There is no better way to let everyone know about it than to announce it.  This is a great place to brag about your company and the new exciting things that are being done.  This will generate many links and create a buzz and excitement.  This is a very good way to make yourself known and be branded.
• Local Business Submission – Have you ever tried to search for a certain keyword followed by the location, especially a local town?  Google has a neat way of organizing this local business into a local directory.  This process is partially known as “geo targeting”.  It’s a more defined way to organize they way they list websites.  This can be a powerful tool to use, as we frequently can get your business listed above all the rest.  This listing is generally placed above the natural results and is a fast way to get some of the local traffic to your website.

Link building can be a very daunting process.  In certain situations we have found this to be the major factor to the SEO success.   If you are talking to a few different firms about SEO, this would be a major area to talk about.  Netmark Essentials has proven methods from link building and has been able to show major success with all of our clients.  Link Building is just one step out of quite a few that needs to be a part of your SEO strategy.