Website Analysis

The internet’s search engines examine several factors when they crawl through your website. This helps them determine the relevancy of your website and ultimately helps them to determine your website’s ranking in their search results. In order to see your website as a search engine does, Netmark Essentials does a similar evaluation of your website. Below is a sample of some of the things our SEO team will examine before beginning your campaign.

• Domain name: A website’s unique name that identifies its location on the Internet.
• Domain age: The time of existence for an individual domain name.
• IP Address: A numerical identification that uniquely identifies a website on the Internet.
• URL’s: The address of an individual webpage on the Internet.
• Incoming Links: Links pointing to a website.
• Site Structure: The physical structure of a website.
• Link Structure: The directional structure of links on website, both internally and externally.
• Coding: A systematic arrangement of programming languages that renders a specific webpage.
• Content: A collection of text that exists on a website.
• Headers: A stream of text that heads the content section of a webpage.
• Titles: A stream of text that provide a general description of a specific webpage.
• Meta Tags: Streams of text in the source code of a webpage that provide a general description of the webpage.
• Attributes: Citations that coincide with HTML elements that specify additional features on the webpage.
• Robots.txt file: A text file on a website that helps direct search engine spiders.
• Sitemaps: A page that provides a visual layout for the architecture of a website.