How to do customer research
How to Research Your Customers
May 3, 2016
Step 4- Choose Your Word (1)
How To Find Your Marketing “Word”
May 5, 2016

How to Choose Your Social Media Platform(s)

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It’smedia-998990_1920 possible to starve at a buffet…

And I think that social media proves that point very well, you can see that people attempt to be on more social media platforms then they can could possibly post to, they get so spread out that they do a poor job on all of them. By not deciding to dominate a social media platform, they are simply nibbling from all the possibilities and are thus, starving at a buffet.

But it doesn’t have to be that way, instead of nibbling from a lot of things, we should just find out what we like, and what works for us then pig out (metaphorically.) And then as we get bigger, we can eat more and more of the social media buffet.

So how do you know what types of social media are best for you?

 

SMplan

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Kissmetric’s Four questions for choosing a social media platform:

  1. Where is my audience?facebook-424521_1920 (1)

    • In the last article (Step 2: Customer Research) we talked about how to get to know your customers, hopefully the research you did with that will help you to be able to determine the answer to which platforms your audience is on, and how they like to interact with it. If you don’t know that yet, go ahead and read this article.
  2. Where is my audience active?

    • Different platforms are more engaging for certain topics than others. Take a look at a few of the influencers for your topic on each platform. What kind of response are they getting? Where are they most active?
  3. Where is my audience searching?

    • People use social media to do more than just use social media to be social, it also is a major way that people find and connect with products. Think for a moment, where would someone be looking for the thing that your selling? For example if you are a company  that makes home made meals for people, your target demographic may spend most their time on Facebook, but when their hungry they head over to Pinterest, in that case you may want to focus on Pinterest.
  4. Which niche social media site is right for me?

    • There are some platforms (aka Facebook, Twitter and Instagram) that will likely do well regardless of your industry, but there are also a ton of niche sites out there that even though their small can be majorly beneficial for your business. Moral of the story: Don’t forget the little guys!

You’ll notice a common theme in all these questions is that they are audience centered. When choosing a social media platform, you want to go where your audience is not try to drag them to where you are. Think deeply about that, it will save you tons of time. It would be a terrible thing to have 10,000 followers on a platform where 0 of your customers are.

One last thing I want to mention about choosing a platform before I share with you ten options. Choose the ones that you can be passionate about, especially if you are the person who is going to be on it every day. It takes time, blood, sweat and tears to build your platform, so do something that you love.

Alright, that being said, here are some ideas.

10 social media platform’s to consider:

  1. Periscope– This is my personal favorite and because I wrote this article I put it first. Periscope is a live streaming video app that allows you to instantly meet potential customers, clients, friends and trolls from all over the world. The reason why I love it so much is it is very simple to gain man-404376_1280a following, just give value, engage with people and others will start following you. You can check it out here.
  2. Anchor– Anchor is, as the app puts it, “a free iPhone app that makes it easy to broadcast short audio clips to a global audience in seconds. Your listeners can talk back, sparking instant group conversations that were never before possible.” Honestly, I’ve never spent much time on this platform, but, I can see that some people’s industries could do really well here.
  3. Blab– Blab is an app and a website that allows multiple people to live stream video at the same time and have a conversation with each other. Many people use this platform to conduct interviews with people and take questions live. I
  4. YouTube– YouTube is a powerhouse for visual content, you can use it to teach people and draw them back to your site, raise awareness, accent blog posts and probably 1,000 other profitable ways.
  5. Facebook– This is a platform that needs no introduction, Facebook is one of the most robust social networks, you can use it’s advertising feature to target very specifically, it’s Facebook groups, it’s live streaming feature or it’s business pages, all of these can be leverage to create massive growth. However, the one disadvantage of Facebook is much of the exposure you can get as a business must be paid for.
  6. Instagram– Instagram is essentially a stream of photos and short videos. This platform is excellent to grow an audience, especially with hashtags. If your a visual business this platform is a must.
  7. LinkedIn– LinkedIn is the king of business to business connections, just imagine one giant networking party, then digitize it and that is LinkedIn.
  8. Twitter– Twitter (in case you haven’t heard) is a platform that allows you to post 140 character micro blogs called tweets. Almost any business person known to man is on Twitter so it can be a great way to connect with other professionals.
  9. Pinterest– Pinterest is, in it’s own words: “The visual bookmarking tool that helps you discover and save creative ideas.”
  10. SnapChat– You may not think of SnapChat first when you’re thinking about ways to market your business, but SnapChat is an amazing place to be able to keep your potential customers informed about your business and see the inner more personal side of it. It has also grown tremendously as a tool for marketing over the past few years.

Hopefully this article has given you a spoon, fork and plate so that you can take advantage of the huge social media buffet out there. Go out and look at the different social media platforms and see what works and we’ll talk again tomorrow!

 

SMplan

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In case you missed them:

Step 1: Competitor Research 

Step 2: Customer Research

 

 

Bruce
Bruce
Hello, my name is Bruce Peck! I love digital marketing and I am the social media strategist for Netmark.com.

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