Sometimes it is hard to get your tweet the attention it deserves. Apart from paying money to have it sponsored, what can you do to get your little tweet heard in the sea of squawking twitter users?
As of last month, teenagers are using Twitter more than Facebook. Side note: Why should we care about teenagers and what they do? How many people can look back on those years and nod their heads in approval? Try it right now. Think about your teenage years and tell me that you are not shaking your head left to right muttering to yourself, “Man, I was an idiot.” Back to the matter at hand… Regardless of teenage idiocy it is safe to say a majority of your customers are using Twitter and you need to use Twitter to reach them.
How do you catch the eye of the average Twitter consumer? Simple… present your Twitter content in the correct context to break through all the noise of the market. The dictionary describes context as “the circumstances that form the setting for an idea.” I think the reign of content being king is in its twilight stages. No longer will creative content rule, but creative content in the right context. I tip my hat to Gary Vaynerchuk when he said, “If content is king, then context is God.”
It’s short. It’s fun. And it’s got a link to more PJs that Target happens to sell. Sharing content in the correct context is powerful and will produce results. Here is another example of content hitting the ball out of the park because of context in which it is written.
Taco Bell knows its hardcore followers are most likely to purchase a crunch wrap burrito with a Baja Blast Mountain Dew once the sun goes down. This tweet reaches out and personally touches any partygoer on a Friday night that happens to find themselves in a Taco Bell establishment. With just a sentence in the perfect context via Twitter, they had a huge impact on followers and most likely connected on a personal level with many followers.
By creating solid content and sharing it in the proper context you can reach more users via Twitter. Apply this to any marketing strategy and you will see even more reach with your ads. No matter the medium there is no denying the power of content with context. So next time someone tells you that content is king be sure to let them know that its going nowhere without proper context.
By: Adam Figgat