Digital marketing is how a business comes alive online. There are many different ins and outs to making your website and company effective online. Keeping up can be time consuming and a waste of money if the outcomes are not producing the results you want. When creating a marketing strategy, it is easy to overlook various aspects of digital marketing, especially when there are so many different ways to get your brand out there. Having a strong online presence can be a great resource for getting a business to grow. Here at Netmark we have the expertise to give your business the right online boost.
5 Aspects of an Online Presence
There are five main aspects to having a successful online presence. The first two target a business's search engine optimization (SEO), they are web maintenance and content marketing. These aspects create a website that is functional and up-to-date — containing the right links, having fast website speed, informing the public and being quickly found on search engines. The next aspect of digital marketing is search engine marketing (SEM). In essence, SEM is advertising online through Google AdWords and other pay-per-click formats, but without the right knowledge these resources can be under utilized. The fourth aspect is social media marketing (SMM) where consumers, through the platforms they use daily, interact with your brand and get current information. Last, but certainly not least, is user experience (UX) design. This draws users to the forms and action items on a website by using both aesthetics and science to guide a page’s design. Netmark specializes in creating the right adjustments to your business’s digital marketing strategy to get you the results you want. You can discover more about our services by exploring our website or you can fill out our form for a free consultation and review of your business’s online presence.
Website maintenance is basically making sure that all of the cogs in your machine are working together. The little things matter, little things like fast site speed, correctly connecting links and properly performing code structure. If any part of your website is not up to date it can affect the effectiveness of your SEO. A functioning website promotes your business, increasing customer traffic and satisfaction.
Content marketing is utilizing the information you have as a business to improve your SEO. Articles, infographics, videos and more can be produced and published regularly and strategically to keep your website up-to-date. Using content, you can inform and connect with your clients by addressing the topics they are looking for and interested in. Done effectively content marketing can increase your business.
Search Engine Marketing (SEM)
SEM is managing online advertising like Google AdWords and other pay-per-click formats to increase sales and conversions. While SEM may sound simple, effective management of your accounts requires a lot of time and experience to understand the complex details hiding beneath the surface. When your accounts are managed correctly, it can greatly improve your online advertising ROI.
Social Media Marketing (SMM)
SMM allows your company to interact with and inform customers and potential customers by using a variety of platforms like Facebook, Google Plus, Twitter, LinkedIn and Pinterest. Proper use of social media can be a great way to gain and retain clients but improper use can result in dismal results and wasted money. Make the investment necessary to maintain your social profiles because an abandoned profile gives a bad impression.
UX Design is essentially how you improve the ratio of your website’s visitors that complete a desired action. Instead of increasing traffic, UXD focuses on getting your existing traffic to perform certain actions; when these actions are completed, it’s called a conversion. Depending on your business model, a conversion can be anything from a website sale to a completed contact form.
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