Marketing Glossary

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Application Development

App development describes the process of creating an application, especially for mobile devices, such as smartphones and tablets, with various features, functionality, and user interfaces. App development has become popular in recent years, as more and more people have gained access to mobile devices and the Internet.

Mobile App Statistics:

  • In 2021, users downloaded 230 billion mobile apps to their devices. (https://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads/)
  • There were 140.68 billion mobile app downloads worldwide in 2016. That number ballooned to 230 billion mobile app downloads in 2016. (https://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads/)
Application Development