2019 is truly the year of big changes in the digital marketing landscape, and the WordPress platform is experiencing a continuous resurgence not just for personal expression, but for marketing of all kinds.
From designer jewelry to PC gaming guides, WordPress is experiencing a rare kind of renaissance that people didn’t really expect, because everything seemed to be happening on Facebook, Instagram, and all these other social media platforms. But eventually, people will return to the stability of the classic and familiar – and the blog is where it’s at.
If you want to promote your business or personal branding through a WordPress blog, you need to know these top marketing plug-ins – they are 100% Netmark approved.
Plug-ins add efficiency and radical new elements to the classic blog, and there is really no alternative for a well-planned layout with the right kinds of plug-ins doing their job.
1. Yoast SEO
There are plenty of SEO plug-ins for WordPress, but Yoast SEO has become extremely popular because it’s easy to use, and the most pressing issues per blog post are revealed to users so they can be corrected pronto.
This plug-in has a lot of extra, beefed up features that both newcomers and advanced users will appreciate – even if it’s just to cut down the time needed to optimize blog posts for both readers and search engines.
2. Google XML Sitemap
One of the primary requirements of Google and all the other search engines is that your website should have a sitemap.
Your WordPress blog is definitely part of your website, and it should have a properly laid out sitemap, too, because you are pouring effort and resources to have kick-ass content.
The Google XML Sitemap plug-in helps marketers create a sitemap of their WordPress blogs through a step-by-step interface.
The resulting sitemap helps your website communicate with Google more quickly, indicating any changes to the structure of the blog. Focus on this if you want to get your blog on the top-end of Google search results.
3. Broken Link Checker
Simple, practical, and it works. The Broken Link Checker plug-in constantly monitors your blog to make sure that all your links are working perfectly.
The moment a broken link is detected, the plug-in will alert you, so you can perform a fast fix. Broken links are a huge SEO no-no, and you would do well not to ignore alerts.
4. WP Review
WP Review is a cool plug-in that lets you review products, services, anything under the sun. If you are marketing anything, you have probably wanted or needed to review something in the past.
But making the reviews can be off-putting, especially if you want to use a scale system.
WP Review takes away the difficulty from reviewing by offering users a fast review plug-in that allows them to use a stars/percentage/point system. Like other really useful plug-ins on the platform, it’s easy to use, efficient, and it’s useful especially for marketers.
Another useful tool worth your time in installing. TablePress addresses the need for tables in WordPress.
While you can definitely paste tables from Excel or Word, it’s nifty to have the feature directly in the WordPress environment. Extremely useful for presenting different categories of data in one go. Get it!
6. Title Experiments
Title Experiments allows you to do A/B testing (split testing) with your blog posts’ titles.
The headline grabs the users’ attention from the blog rolls and is the first thing that draws them to the larger content, so writing attention-grabbing headlines is your number one task when posting new content.
A/B testing provides concrete stats and will definitely help refine how you write headlines. Provides additional benefit to marketers who use longtail keywords in their titles to attract readers from their niche/s.
Useful for closely monitoring user behavior while on your site. Provides stats on movement during dwell time, which could help you redesign your blog better.
Plug-ins like LeadIn help convert plain organic traffic to actual leads. Better conversions are really a numbers game – you act on the numbers by making necessary changes on your blog.
If you are hiring people do take care of your blog’s content, layout, graphics, and so on, you need the TaskFreak plug-in for two reasons.
First reason is that it keeps you organized on things to do around the WordPress blog and second; you can use it to assign tasks directly on the platform.
No more jumping to another mobile app or Website just to assign tasks. Get that functionality without leaving the main control panel of your WordPress site.
9. SEO Friendly Images
This plug-in focuses on adding alt text and title text to your images. If you don’t know already, Google also takes into consideration the titles of images embedded on posts.
These will definitely have a bearing on SEO efforts. If your images are blank or worse, mismarked with the wrong information, your SEO efforts may be harmed in the long term. Secondly, people who do Google Images searches can also find your website via image attributes.
10. Floating Social Media Icon
Just like Messenger’s floating Android chat bubble, the Floating Social Media Icon lets your users share stuff from your blog without having to scroll up or down to find the ubiquitous column or row of social media buttons. The plug-in has preset social media platforms added, but you can definitely customize it to carry fewer or lesser platforms, depending on your preferences.
11. Contact Form 7
By default, WordPress provides one main contact form in the “Contact” page, right? Well Contact Form 7 expands that, allowing you to engage users more with a contact page on every page, if that’s what you want.
Take note that this is different from regular blog comments, which are regulated by plug-ins like Akismet.
Use Contact Form 7 to get immediate feedback from users who may not want to comment publicly. These forms can help increase engagement and dwell time on your blog, which is a huge boon to SEO efforts.