When posting content to a web page, it is important that you make sure you help the reader move through the page the way you want them to. This behavior cannot be forced, but it can be encouraged through the way you present the material.
Thoughtful Layout Makes Better Flow
Site flow is huge when getting a visitor on your page. Through text, images, content and even white space, you can encourage a reader to move through the page in a certain way.
Header tags like H1s and H2s not only help Google and other search engines understand what the page is about, but they also help a user navigate through a web page. Sometimes it is all the site visitor will read. Think about how you first read the page. Did you read all the text or just the words in bold?
Good Media is Worth 1,000 Words
Images, memes and GIFs are all wonderful ways to get people to come and stay on your page. As an example, the adorable GIF below is only a 4 second loop. But when you watch it, you will probably watch the full clip 3-4 times in a row.
Link to Other Pages to Help Direct Traffic
The proper hyperlink can help a reader move from one page on your site to another. Make sure the hyperlink is in the right place (with the right context) or you may lose the visitor through another avenue of the site.
These are just a few things that I like to do with content so that the reader will be more likely to stay on the site. Remember that you need to make it as easy as possible for the reader to build and keep interest in your content. Rand Fishkin, Internet marketing pioneer, once said, “There’s no prize in content for hitting publish.” You are going to have to work for those views!
How do you optimize a page for the user? What ways do you keep their attention? Cat GIFs? Sure, why not throw one in!