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Should Your Company be Using Google Adwords?

The short answer:Google Adwords


The long answer:

Yes and I’ll explain why. Let’s start with some facts, just to get you warmed up to the idea of using Adwords, did you know that Google gets more than 40,000 searches every second or 1.2 trillion a year?

This means that 80,000 searches have been made just in the time you’ve been reading this email.

It goes without saying, but, that is so much traffic! You are essentially guaranteed that if anyone is searching for your product,  there are thousands of them on Google.

The trouble is, how do you connect with them? How do you rise above the more than a billion websites in the world?

Your first answer may be SEO, and that is an excellent answer, but SEO takes time. Another downside of SEO is the fact that if you’re just starting out you may not have a solid understanding of what keywords will work and what won’t.

That’s where Adwords comes in. Adwords is an advertising network that allows you to pay for “keywords” that when people search for them your website will show up on the top of the screen. Which means that you can be number one in search results today.

It also means that you can measure your ROI precisely, pay only when you get results, test and then hone in on exactly what keywords work. Adwords lets you drive thousands of visitors to the website for a fraction of the cost that it would take to do the same with SEO.

Caution: Adwords really works and has powerful results for many businesses, but, if you are unfamiliar with it you can wind up spending a lot of money without getting any results.

If you’ve been thinking about adwords and want to see if it could be a good fit for you, then let’s get on a phone call and talk about your business objectives and come up with a game plan. 

You can call us at: 800.935.5133 or send us an email.

We are a Premier Google Partner which means that we have a long track record of performance and results with our Adwords campaigns.

If some of these concepts we’ve talked about are new to you or you would like to learn more about Adwords and the five other fundamentals of digital marketing, download the eBook below:


The 6 Fundamentals of Digital Marketing E-Book