It is that time of year again every one to figure on next years marketing budget. Most small and even large businesses are putting together their budgets for the New Year. Now above almost any other time of year is the time for Small Business SEO to be considered and put into your marketing plans for the next year. Now what is sad is there are still some companies out there that think that the internet is just a waste of time and money. They come from an old mindset of this is how we used to do things 15 years ago and this is how we are going to keep doing things or they hear about people who are making money hand over fist on the internet and just don’t have the first clue on how they can profit from such an investment.
SEO for Small Business is a complicated but very effective strategy for any company to take, and in today’s world is absolutely a necessity. I have clients with number one ranking positions on the internet for very competitive keywords that say “What Recession?” The truth of the matter is that if you are not doing your advertising on the internet right now by doing small business SEO, you soon might find yourself out of business.
SEO for small Business is so vital because the internet is considered to be the new phone book. Back in the day when you wanted to find out information, you would pick up the phone book and call the business. In today’s world that has changed dramatically. By some studies that were taken nearly 75% or more of people under the age of 40 do not even have a phone book in their home or even use a phone book any more. Terms such as “just go Google it” have taken so much that most people when they are looking to find out information do just that.
So right now you are probably asking yourself, ok what can I do to improve my rankings in Google and the other search engines to get to the top? The answer is that there are many different things you can do. For instance you need to make sure that your code is cleaned up to be neat and tidy. You need to make sure you have the proper use of heading tags, and that they are being used properly. You need to make sure that you have content on you site that is able to be indexed by search engines and not in images. You need to make sure that you properly label your image files with your keywords, and not just make them “image.jpg” or something similar. That’s just a start.
In the end, there are hundreds of things that you can do to make sure that the SEO for small business is done and done correctly. I will not joke with you, there are hundreds of factors that the search engines use to decide where you are placed. The best way to do that is to make sure you either study up on what needs to be done from relevant sources, or that you pay a good company to do your SEO and your online marketing for you. If you might be thinking “Do I really need this?”, then the real question you should be asking yourself is “Can I really afford not to do SEO while my competition is?” I know we’ve stated it before, but it’s so true; If you’re not in the first position on the first page – one of your competitors is!