I read an article back in January entitled The Search Gap Between Consumers And Small Business Advertisers. I’ve been in internet marketing world for years, but the information provided in the article still surprised me. According to the underlying study the article was based off of, 56% of small businesses do not have a website. Troubling, I know, but it gets worse. In the same study, 4000 internet users were asked how they most commonly find information on local businesses. The results were as follows:
82% Search engines
57% Print yellow pages
53% Local newspapers
49% Internet yellow pages
38% Direct mail
32% White pages directories
Now connect the dots. Eighty-two percent of internet users use search engines to find local businesses, yet only 44% of small businesses have a website. What a missed opportunity for those small businesses who have yet to create their own website.
My opinion, nearly every business needs a presence online. But just having a presence isn’t going to make transform your business. You, as a small business owner, need to get your products and services in front of the right people. To do this, try collaborating with a good internet marketing company to get your website quality, relevant traffic. Maybe you can ask them for a one time consultation if you have a limited budget. At the very least, include your company profile in the Google, Yahoo, and Bing local business directories. Then sit back and see what a little internet advertising can do for your business.