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March 25, 2009

Some of the Different SEO Tags and How to Use Them

I used to think there were 2 kinds of Tags – One being those itchy things you find sewn inside your shirts, and the other being a game kids play in the playground during recess.

Then, I got into SEO and a whole new world of tags was opened to me – Meta, Title, H1, H2, H3, etc etc… So what are these “tags”, what do they do? And how important are they?

Title Tags:
Are, as you may have guessed the “title” of your site. When someone bookmarks your site, the title tag is what the site is saved as. The text you place in the title tag will appear in the reverse bar of someone””s browser when they view the web page. Look at the top of your screen. Whatever it says at the top of this page is whatever text is in the title tag. Title tags should be short, sweet and to the point, containing no more than 65 characters – with the most important words first. Each individual web page should have it’s own unique title tag.

Heading Tags (H1, H2, H3 etc…)
Think of “H” tags as headings in a book or magazine. Heading tags are used to show the different important sections in your content. It helps the search engines differentiate the importance of the text.

H1 = Chapter Heading
H2= Section Heading
H3 = Paragraph Heading

Think of heading tags as a way to organize the text on your website in an outline fashion. For example, if I were to write a webpage about cars I might use the following heading tags:

<h1>Automotive News</h1>
<p>some important text here</p>

< h2>Manufacturers</h2>
<p>text about car manufacturers</p>

…<p>text about Chrysler</p>

…<p>text about Ford</p>

<h2 >Vehicle Styles</h2 >
<p>text about vehicle styles</p>

<h2 >Pick up Trucks</h2 >
<p>text about pick up trucks</p>

Meta Tags:
Meta Tags seem to be the most well known “tag” term. There are a few different types. Meta Tags are HTML codes that are inserted into the header on a web page. The meta tag lets you influence the description of your page in the Google search spider, which establishes what a website is about. They should ideally contain no more than 175 characters and explain accurately the webpage (specific) subject. The main purpose for having a meta description is not for the search engines themselves. They are for the end user to see a description of the page from the SERP’s (Search Engine Results Page).

So, in conclusion, the most important tags as far as the search engines are concerned, are the:

  • Title
  • then the h1
  • followed by h2 and h3
  • lastly the meta tags

In order for Google to index the site correctly, the description tags must be unique for each individual page.

While meta tags still have a relevance, their importance has been devalued greatly due to the methods that Google employ to search websites.

If you have any questions regarding tags, or any other aspect of SEO, please call us on 1-800-935-5133, and our highly qualified SEO Techs will be more than happy to discuss your inquiry with you.

More simple descriptions to come later – stay tuned…

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Some of the Different SEO Tags and How to Use Them