How Pinterest Alleviates Holiday Stress One User at a Time
By Rachel Anderson
How does your stress this holiday season compare to last year’s or the years before? More stress? Less? Chances are if you’re a Pinterest user you’ve enjoyed a little less this year. According to a study released early last week by market research firm Lab42, 92% of Pinterest users say the site makes the holidays less stressful with 27% saying it makes the holiday season much less stressful.
What’s so stress alleviating about Pinterest? 83% of users say they are less stressed because they are able to gather great new holiday recipe ideas. One of the main sources of stress during the holiday season could be what to cook but when you’ve got a great resource, you’ve got it covered! Another point of stress could be gift and decorating ideas. 74% of Pinterest users are sharing gift ideas and 64% are spreading holiday décor. What do you have to worry about when you have a seemingly endless supply of food, gift, and decorating ideas.
The top 3 searched categories during the season give some added insight. At number one we have DIY & Crafts, then Holidays & Events, and third Food & Drink. 54% of users get on Pinterest more frequently during the holidays and 52% stay on for longer periods of time. But Pinterest users aren’t keeping their great ideas to themselves. 74% say they’ve shared a holiday idea from Pinterest with a friend or family member.
One of the most interesting aspects of this study is how Pinterest is effecting holiday spending. 59% of users said they have made a purchase because they saw it on Pinterest first. 19% say they spend more money during the holidays because of Pinterest while 15% say they actually save money because of Pinterest (DIY projects?).
This survey involved 500 Pinterest users in the United States from November 13-14, 2013, ages 18 and up.
Check out Lab42’s infographic!
Rachel Anderson is a Pay Per Click Advertising Strategist at Netmark.com. Off the job she enjoys photography, good food, being outside, and spending time with her husband. Share your thoughts with Rachel on Twitter @gladygirl, Google+ or Facebook- she’d love to hear from you!