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November 5, 2015

The 6 Fundamentals For Digital Marketing Success

Here is the Replay of today’s broadcast:


Here is a recap of the 6 fundamentals and a brief explanation on each:

1) Website: The very first step on having a presence online is to have some place where people can go to in order to find you. The website is a piece of internet real estate that you own and serves as the fundamental building block of a digital marketing campaign. One word of caution is to not spend too much on a site because the other fundamentals require capital as well and you need to get your traffic up to somewhere around 10,000 month to really optimize the user design.

2) Seo/Inbound: SEO or search engine optimization is crucial for people finding you. One major component of SEO is labeling the different parts of your blog (aka meta tags  and photos etc) in order that google and other search engines can read them. Inbound marketing is creating content that helps solve peoples problems and eventually leads them into your site, it also relies heavily on SEO.

3) PPC/SEM: PPC Stands for Pay Per Click, SEM Stands for Search Engine Marketing, both of these include paid advertisement in order to achieve their ends (such as keywords, google ads, etc.) This is the stage where you are really able to start driving up the traffic.

4) Social Media Marketing: Social media marketing is sometimes underrated because of it’s complexity, but if the previous fundamentals are done in order it can benefit greatly from them because those will bring in the right type of people who will like your stuff (aka, no more asking Grandma to like your page.)

5) Ux Design: UX design is the “user experience” design, essentially it deals with how a person interacts with the website. When your audience finally reaches a large enough point you can increase your growth by tweaking with the design of your website so that it converts on a higher level. A great test to run while testing UX design  is something called a “A/B Test” a good definition of it was given on vwo.com:

                          A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare                             two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better                                   conversion rate, wins!

6) Email Marketing: Finally all your work in the above categories gets you prepared to be able to continue the connection with them through email marketing. Email is still a very viable way to connect and convert those you attract in the first 5 fundamentals.