Written by Emily Topham, Internet Marketing Intern on March 17, 2015
Keeping up with all of your social media platforms can be daunting, especially if you’re posting for your company. There are so many factors to consider; type of social media, tone of your post, audience attention, length of your post and many more.
One of the most important factors of a successful post is when you post it. Many people don’t think that time of day is important when it comes to social media. “They’ll see it whenever they log on,” right?
Wrong. Studies show that when you post at the peak of social media activity, you are far more likely to increase your click-through-rate and the amount of shares and likes your post receives. Users are more open and interested to certain social media sites at specific times during the week. When you post at the prime time for a certain platform, your popularity will increase, and you can start to stand out from the sea of what users see as irrelevant posts.
Let’s be honest with ourselves—everyone has their addiction to social media. We start checking things out, and before we know it, an hour of our lives has passed us by. That’s one of the reasons why people log into different social media sites at different times during the week. We need to feed that curiosity hunger.
Blogs can really have that hook that leaves people wanting more. People view blogs as a chance to daydream and stay tuned-in with other people. It’s a get-me-going addiction that people tend to look for in the early afternoon. If you’re going to post on your company’s blog, the best time is to do it between 9am and 11am, right when people start their day and want to check out of reality.
What’s the best way to spend your lunch break? Checking up on Twitter! Where else can you waste time reading quick and witty comments? The best time for you to tweet and get the attention you want is between 12pm and 1pm.
In the middle of a working day and in the middle of week, there comes a time when most people hit a wall. Focusing on their work is no longer a possibility; they need a break. That’s when the formerly busy bees turn to Facebook. They can’t find a way to go on, so they log on and think about the lives of their acquaintances. People turn to Facebook as their defibrillator. After a 10-minute Facebook break between 1pm and 4pm, they’re ready to get back to work.
Most social media platforms are used as a distraction from real life. Their prime times are usually during the middle of the weekdays. But nobody goes on LinkedIn to waste time. This is one of the only media sources that is used in the early afternoon. Google+ is the same way. You log on to make professional connections, not to avoid the connections you already have.
These are just a few social media platforms that you can use to publicize your company, but for each one, the best time to post is unique to the source. Each one has a different audience and specific function. Considering these purposes will help you create a successful post that will entertain and intrigue your readers.