Staying Optimistic in Social Media Marketing
June 5, 2013
Internet Marketing: The New Yellow Pages
June 6, 2013

The King of Social Media Marketing

By: Sean Goines
corn-kingIt would be interesting to know what most educated American’s would say if we proposed bringing back kings to rule the Americas.  I imagine most would scoff at the idea and retort that America has never had a King and we never will.  Well, King George III of England was technically the last king we had before we won the revolutionary war.

What do we have against monarchs? This may surprise you, but today, we most certainly have kings.  They are not Magistrates, nor do they take the form of a man. In today’s world of physical commodities, it might be apparent to most people that corn is King. In the digital media world, Google is king. In the social media world, Facebook is King. Allow me to elaborate these ideas and give some contrast:

What Makes a King

If you are skeptical of these claims, allow me to administer some revelation.  At the start of every year, the world holds hundreds of millions of bushels of surplus corn.  Google it! Every googleking25 days, we move around 850 million bushels.  Google it!  Why so much corn? Well, 99% of Americans consume corn in one way or another. Google it!  An estimated 75% of food and drink products contain a form of corn. Google it! About 10% of our nation’s gasoline is corn ethanol. Google it!  But we still have our beef, chicken, and pork, right? Forget it—we feed our livestock the leftover corn. Google it! …

What is happening here? I have made quite a few claims supporting why I think Corn is King.  As a reader, I would hope you would want to source such claims and guess what? Most people will turn to Google to source and validate.

The King Drives Social Media

Do you use Gmail? Is Google your preferred search engine? Have you ever used Blogger or AdSense? Chances are you are involved with Google in one way or another.  So what about social media? Isn’t Facebook King? For the time being, yes, Facebook holds the title. fb-king

  • According to Huffington Post 2012 Social Media statistics, 1 million websites have integrated with Facebook and an estimated 80% of users prefer to connect with brands on Facebook.
  • EMarketer forecasts that in 2013, nearly nine out of 10 social users in the US and 93.9% of those in Canada will use Facebook at least once per month.
  • The number of social network users in North America will increase from 181.2 million to 203.7 million between 2013 and 2017.
  • Two out of three of North America’s internet users will access social networks at least once per month.

But guess what, reports show that Facebook is gradually decreasing in growth.  Now let’s look at Google:

  • Over 625,000 people join Google + every day.
  • The “+1” is used 5 million times each day.
  • Websites using the “+1” button increase page traffic by 350%.

Google is constantly introducing new ways to one-up Facebook, Instagram, Twitter, Pintrest, Skype, Dropbox and many others.  Google is in the running to usurp the crown from Facebook in social media.  With their new penguin update, Google “+1” and Google Authorship will leverage their stance to rise above the rest.

International Social Media Forecast

EMarketer provides an interesting forecast of the billions of internets users worldwide that are involved in a social media:social-data-graph

“…nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.”

These are numbers that will easily don the crown to whoever provides the most user-friendly integrated interfaces for the best experience.  Google provides the most innovation in bringing families, friends, businesses, brands, shopping, photos, blogs and more upcoming social Medias together in one intelligently connected world.

Getting Smart with Social Media

If you have made it this far in the article and aren’t re-examining the potential profit you might be foregoing, then allow me to illuminate those dimmed dollar signs in your eyes.  There will be over 2.5 billion potential customers trafficking your website over the next couple of years.  If you are considering a start-up business, make plans to spend a lot of time and money on getting maximizing your internet marketing campaign’s to get your company name out there and educate the public the right way.  Don’t guess. Get professional consulting on the best way to improve SEO.  If you are currently running a business and are struggling to grow your brand, re-allocate your spending budgets to allow for more internet marketing. If you are a big business already feeling like you are doing well with SEO and website traction, then spend more time and money on your conversions through internet marketing.  If you are not enthused, then keep funding King Corn via your kitchens and cars and watch everyone else flourish.


Photo Credits:

Google king photo:

Facebook King photo: