Social media is the latest buzzword in internet marketing. You hear it everywhere. Now often, you’ll hear about the newest industry offering “Social Media Consulting”.
The idea behind social media is to help businesses promote their companies and websites by constructing an online “community” through social media networks. These networks are more commonly known as Facebook, Twitter, Digg, Myspace, high5, etc…
Because the whole social media marketing concept is fairly new, the ground rules for what constitutes an “expert” are still very vague and many people that are billing themselves as social media consultants have gained their “knowledge” from using Facebook, Myspace, and similar social media tools for personal use. They have very little, if any experiences in the corporate world. The words “snake and oil” are becoming as synonymous with social media consulting as the words “Internet and Marketing”.
So if you are looking into using the services of a company that offer social media consulting then you need to be aware that, as with any industry there are those that talk the talk, and those that can actually walk the walk. Here are a few tips on how to find a good social media consulting firm: