If you have been trying to employ your Web design skills to capture business and grow your profits online, a few months in and you are probably starting to feel the burn of trying to strike it out on your own.
We’ve encountered many businesses like this, and quite frankly, it is distressing to find businesses struggling on the Web when they could have been doing better with the help of a digital marketing agency like Netmark.
What often happens is they base their strategies and implementations on old techniques that simply do not work anymore. When it comes to the conversion side of Web design, Netmark works hard to employ on the latest technologies and strategies that are aligned with what the top search engines are doing right now to surface the most relevant websites in each niche.
Is your present Web design holding you back from making a profit online? Let’s find out – here are Web design issues that are killing your business right now.
1. Where’s the value proposition?
A value proposition is what separates your website and business from all the other similar businesses in the same market pond. Let’s say there are 20 other businesses targeting the same keywords and location, and half of them have been around for more than five years now. How is your website holding up against these competitors, who have had a few years worth of experience as an advantage?
Some people like citing their awards and achievements through the years. While this contributes to the branding, how relevant are these to your consumers. In short, how in touch is your representation of the business with the needs of your customers?
The only viable way to determine the needs of your customers is to reach out to them – and that takes a bit of effort on your side. Does this affect Web design and conversion? One hundred percent.
2. Who is your intended audience?
We are certain that in your mind, you have an image of the most perfect kind of customer. But on the Web, you can have heavy traffic for weeks and not convert or sell your products/services to people.
Misfires in targeting traffic, and presenting the wrong type of content on your website can attract the wrong type of people to your platform. There are three thing that you should be asking yourself when you design your website:
– Who do you wish to speak to?
– What are the problems of these people?
– What solutions can your business offer to them?
The classic advertising formula of providing solutions to problems has remain unchanged despite the growth of technology. People are still going online because they need to solve problems they have. Knowing how people phrase their needs and what they behaviors are when they are seeking solutions to their problems will definitely boost your website’s relevance.
3. How are you giving them value and information?
There really is no better way to provide all types of content than by blogging. Let us be clear: with a blog, you are not just providing textual or written content, you can also provides images, videos, and whole files via download.
A blog is just a platform for your knowledge and ideas. Not having a blog means you are not interested in sharing priceless knowledge to the supporters of your business. Is this something you’d like to communicate to them? We are sure that this is not the case.
Start a blog today, and be sure to provider regular updates. Why? Because people will go back to your website to read from your blog. They will do this because they have started to trust your brand, and they will continue trusting your business if you show that you are an authority in that market.
Authority figures in every industry and market are known for sharing insights, skills, talents, and knowledge. That’s why CEOs like publishing books on Amazon. It positions them as the Great Chiefs of their tribes. Why be average when you can be number one by simply sharing what you already know by heart?
4. Is your website ready for mobile devices?
Google now employs a mobile first policy that indexes mobile versions of websites first before the PC or desktop versions.
Google has also been encouraging Web developers to use material design to make websites elastic and adaptable, because honestly, no one likes seeing tiny buttons and unreadable lines of text on their mobile phones. WordPress, surprisingly, has been thinking ahead for years and provides a mobile version of each blog to users automatically.
However, not everyone is on WordPress, and if your website was developed from scratch and has not been optimized for mobile, you may be missing out on big opportunities to communicate with a bigger, targeted audience because Google is prioritizing websites that keep user experience at the very top of their priority lists.
Your website also has to be responsive to what users want to do. People take snippets, save pages, and navigate to and fro pages all the time. Have you tested your own website on mobile? How fast do the pages load and how easy is it to find content hat you need?
5. Is your website geared around user intent?
User intent is huge to Google, like user experience. Essentially, Google expects websites to be built around what people want to do. If your website responds to what people need when they click on the link of your website, your website will be ranked higher, because it makes people happy and provides the right information and experience. Do the opposite and you get the opposite reaction too, from the search engine.
The quality of the experience is just as important as the amount of content that you have for your audience. Ultimately, you would want your website to be representative of your branding and easy to use, because that’s what people want nowadays.