What Does Your Company Really Have to Offer?
By Barry Ricks
Companies are popping up like daisies these days. Everyone wants to get theirs fingers into the pie of marketing. They have a company they think will make it, but there is one thing that a lot of companies seem to miss in the creation process.
What can you offer me that no one else can?
What is your company’s BIG Idea?
If you haven’t figured this part out yet, then you need to get on the ball and figure it out. If you don’t, your marketing dreams will be flushed down the drain. You have a great idea, and that’s wonderful, but what does it offer to the customer? Are you pitching the same old thing that the other guy is throwing towards them, or are you adding a curve to catch the attention of the customer?
It’s true, sometimes your product may be similar, or heck the same as someone else’s. So what makes your product more desirable than the other? It could be as simple as your price is better, or maybe you offer the best customer service. Maybe your website and social media is the most user friendly and interactive. Whatever it is, you need to find that distinct thing that sets you apart from the rest. Once you find that special something, then go out and market it like crazy. Put it out there and see how the fish bite.
So you now have a product, something new, different, and better to offer. So what is your BIG Idea for your company? You can’t just say, “My idea for the company is that we’re going to sell video games.” Beyond what you are literally going to sell or provide, you need to have an idea that sets you apart. You can think of it a mini mission statement. So your BIG Idea could be.
“We have the largest assortment of video games at an affordable price for the common everyday consumer.”
Now this is very basic and you could go further in-depth on what your Idea is, but you can’t just say you sell stuff; you have to have a greater vision than that.
Make sure you have done the needed research in the area you are going into. How productive sales-wise is the product? What is the competition doing? How you can adapt their strategies and tactics to meet your needs? Never walk into something that you haven’t planned for. Know your product, what you have to offer that no one else does, and then create the BIG Idea for your company.
So take of the blindfold and walk boldly into the marketing world knowing your stuff.
About the Author: Barry Ricks works for @netmark, doing social things for them. Barry loves being involved in the social media universe and tries to be involved as much as possible, striving to learn more and more. Barry is a Geek at heart and enjoys being a part of that universe as well. If you’re interested in what Barry has to say on many other things or you want to say hi, go follow him on Twitter @Bricks2312 and also on Google+