[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Header” _builder_version=”4.19.2″ background_color=”rgba(0,0,0,0.42)” background_color_gradient_direction=”130deg” background_color_gradient_start=”#352597″ background_color_gradient_end=”#8686FF” background_image=”https:\/\/www.netmark.com\/wp-content\/uploads\/2022\/03\/office-only-equipment.jpg” background_blend=”darken” custom_padding=”12vh||12vh||true|false” custom_padding_tablet=”||||true|false” custom_padding_phone=”||||true” bottom_divider_height=”250px” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ text_font=”||||||||” text_font_size=”20px” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”800px” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
We have the expertise to give your business the search engine marketing boost you’re looking for. Learn more about our services below.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_id=”sem” _builder_version=”4.19.4″ background_color=”RGBA(255,255,255,0)” custom_padding=”8vh||8vh||true|false” custom_padding_tablet=”8vh||8vh||true|false” custom_padding_phone=”8vh||8vh||true|false” bottom_divider_height=”600px” bottom_divider_repeat=”0.6x” bottom_divider_height_tablet=”220px” bottom_divider_height_phone=”160px” bottom_divider_height_last_edited=”on|phone” border_color_top=”rgba(58,65,73,0.1)” border_color_bottom=”rgba(58,65,73,0.1)” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ _module_preset=”3860e045-8956-4b9f-9645-24078ae0abac” text_font=”||||||||” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” hover_enabled=”0″ header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In the 1990s, as the number of websites on the Internet grew, search engines began to appear on the web. By the late 1990s, search engines had become very popular because of their usefulness in helping people find information online.<\/p>\n In order to maximize exposure and daily use, search engines provided their services for free to users, and instead, turned to advertisers in order to generate revenue. A few business models were explored to monetize these relationships with advertisers, such as the pay-per-click model offered by Open Text in 1996 and Goto.com in 1998.<\/p>\n In 2000, Google began offering paid advertising on their search results pages via their advertising platform called Google AdWords (now known as Google Ads). The pay-per-click model was the primary form of revenue for Google and the other major search engines by 2007.<\/p>\n As the search market became dominated by Google, Yahoo! and Microsoft announced their intent to form a strategic alliance in 2009.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.netmark.com\/wp-content\/uploads\/2022\/12\/conference-room-meeting.jpg” alt=”Conference Room Meeting” title_text=”Conference Room Meeting” _builder_version=”4.19.2″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.19.2″ _module_preset=”default” background_color=”#f9f9e0″ custom_margin=”5vh||||false|false” custom_padding=”3vh|3vh|3vh|3vh|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#3A4149″ icon_width=”125px” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”2em||||false|false” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Google’s Ad Rank” button_text=”Click Here” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” body_font=”||||||||” body_text_color=”#3A4149″ background_color=”RGBA(255,255,255,0)” text_orientation=”left” background_layout=”light” custom_margin=”||||false|false” custom_padding=”|0px|0px|0px|false|false” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”]<\/p>\n One of the innovations developed by Google was the creation of Ad Rank, a numeric value that’s used to determine an ad’s position on the search results pages. Ad Rank is calculated based on an advertiser’s bid amount, their auction-time ad quality, the Ad Rank thresholds, the competition for an auction, the context of the user’s search, and the expected impact of assets and ad formats.<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|phone” admin_label=”Call to action” module_id=”get-started” _builder_version=”4.19.2″ background_color=”#FF5C04″ background_color_gradient_direction=”130deg” background_color_gradient_start=”#8624E1″ background_color_gradient_end=”#3607A6″ background_enable_image=”off” background_blend=”darken” custom_padding=”8vh||8vh||false|false” custom_padding_tablet=”||||true|false” custom_padding_phone=”||||true” top_divider_height=”250px” top_divider_flip=”vertical” top_divider_height_tablet=”150px” top_divider_height_phone=”110px” top_divider_height_last_edited=”on|phone” global_module=”2407″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”50px” header_2_line_height=”1.3em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”left” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”5px” header_3_line_height=”2em” text_orientation=”right” background_layout=”dark” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” text_font_size_last_edited=”off|desktop” header_2_font_size_tablet=”40px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” border_width_right=”2px” border_color_right=”#FFFFFF” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”27px” text_line_height=”1.6em” background_layout=”dark” global_colors_info=”{}”]<\/p>\n Find Out if We’re a Good Fit for Your Project. Talk to an Expert.<\/p>\n [\/et_pb_text][et_pb_button button_url=”\/contact\/” button_text=”Contact Us” _builder_version=”4.19.2″ _module_preset=”1c7ac2c4-6f2e-415f-b9ac-2a5190b5fcd0″ button_letter_spacing_hover=”5.5px” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_id=”sem” _builder_version=”4.19.2″ custom_padding=”8vh||8vh||true|false” custom_padding_tablet=”8vh||8vh||true|false” custom_padding_phone=”8vh||8vh||true|false” bottom_divider_height=”600px” bottom_divider_repeat=”0.6x” bottom_divider_height_tablet=”220px” bottom_divider_height_phone=”160px” bottom_divider_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.netmark.com\/wp-content\/uploads\/2022\/03\/meeting-question-scaled.jpg” alt=”Search Engine Marketing Meeting” title_text=”Search Engine Marketing Meeting” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”bullet-list-green-check” _builder_version=”4.19.2″ _module_preset=”3860e045-8956-4b9f-9645-24078ae0abac” text_font=”||||||||” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n There have been many changes in search engine marketing over the past 10 years. Here are a few key developments:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Call to action” _builder_version=”4.19.2″ background_color=”#b5d100″ background_color_gradient_direction=”130deg” background_color_gradient_start=”#352597″ background_color_gradient_end=”#8686FF” background_enable_image=”off” parallax=”on” custom_padding=”8vh||8vh||true|false” custom_padding_tablet=”||||true|false” custom_padding_phone=”||||true” top_divider_height=”250px” top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”150px” top_divider_height_phone=”110px” top_divider_height_last_edited=”on|phone” global_module=”2411″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” custom_padding=”|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”5px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”850px” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” text_font_size_last_edited=”off|desktop” header_2_font_size_tablet=”40px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”\/free-assessment\/” button_text=”Get Assessment” _builder_version=”4.19.2″ button_bg_color=”#1692ff” button_bg_color_gradient_stops=”#f7828e 0%|#fcb6ab 100%” button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_letter_spacing_hover=”5.5px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Our Services Search Engine MarketingWe have the expertise to give your business the search engine marketing boost you’re looking for. Learn more about our services below.What is SEM? In the 1990s, as the number of websites on the Internet grew, search engines began to appear on the web. By the late 1990s, search engines had […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1782,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/2078"}],"collection":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":74,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/2078\/revisions"}],"predecessor-version":[{"id":3121,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/2078\/revisions\/3121"}],"up":[{"embeddable":true,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/1782"}],"wp:attachment":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/media?parent=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is SEM?<\/h2>\n
Have Questions?<\/h3>\n
Learn More About Our Services Now<\/h2>\n
Search Advancements<\/h2>\n
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Ready To Make Real Change? Start with a Free Assessment.<\/h2>\n