{"id":2660,"date":"2022-12-14T22:32:02","date_gmt":"2022-12-15T05:32:02","guid":{"rendered":"https:\/\/www.netmark.com\/?page_id=2660"},"modified":"2022-12-29T15:30:17","modified_gmt":"2022-12-29T22:30:17","slug":"application-programming-interface","status":"publish","type":"page","link":"https:\/\/www.netmark.com\/glossary\/application-programming-interface\/","title":{"rendered":"Application Programming Interface"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Header” _builder_version=”4.19.2″ background_color=”rgba(0,0,0,0.42)” background_color_gradient_direction=”130deg” background_color_gradient_start=”#352597″ background_color_gradient_end=”#8686FF” background_image=”https:\/\/www.netmark.com\/wp-content\/uploads\/2022\/12\/stacked-books.jpg” background_blend=”darken” custom_padding=”12vh||12vh||false|false” custom_padding_tablet=”||||true|false” custom_padding_phone=”||||true” bottom_divider_height=”250px” bottom_divider_height_tablet=”150px” bottom_divider_height_phone=”110px” bottom_divider_height_last_edited=”on|phone” global_module=”2382″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ text_font=”Roboto||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]

Terms<\/h3>\n

Marketing Glossary<\/h1>[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ text_font=”||||||||” text_font_size=”20px” text_line_height=”2em” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”800px” module_alignment=”center” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]

An online reference to digital marketing and development terms. Become an expert. Start here.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.2″ background_enable_color=”off” custom_padding=”8vh||8vh||true|false” bottom_divider_height=”600px” bottom_divider_repeat=”0.6x” bottom_divider_height_tablet=”220px” bottom_divider_height_phone=”160px” bottom_divider_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.2″ custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ text_font=”||||||||” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]BACK TO TERMS<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ text_font=”||||||||” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” hover_enabled=”0″ header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Application Interface<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.19.2″ background_color=”rgba(181,209,0,0.08)” custom_margin=”||3vh||false|false” custom_padding=”5vh|5vh|5vh|5vh|false|false” custom_padding_phone=”||||false|false” border_radii=”on|3px|3px|3px|3px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.2″ text_font=”||||||||” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” hover_enabled=”0″ header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

An API, which stands for “application programming interface,” is a group of rules and protocols that allow websites and applications to talk to each other. APIs are used to let different systems interact with each other and to give developers programmatic access to data and functions through third-party websites and applications.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.19.2″ background_enable_color=”off” custom_padding=”||||false|false” custom_padding_phone=”||||false|false” border_radii=”on|3px|3px|3px|3px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text module_class=”bullet-list-green-check” _builder_version=”4.19.2″ text_font=”||||||||” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” hover_enabled=”0″ header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Primary API Types<\/h3>\n
    \n
      \n
    • Open APIs are available to the public and can be used by anyone.<\/li>\n
    • Partner APIs are available to strategic business partners.<\/li>\n
    • Internal APIs are used by a company’s own development teams.<\/li>\n
    • Composite APIs are a set of tasks that are put together into one API call.<\/li>\n<\/ul>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.netmark.com\/wp-content\/uploads\/2022\/12\/api-connections.jpg” alt=”API Connections” title_text=”API Connections” _builder_version=”4.19.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Footer” _builder_version=”4.19.2″ background_color=”#1692ff” background_color_gradient_direction=”130deg” background_color_gradient_start=”#352597″ background_color_gradient_end=”#8686FF” background_enable_image=”off” parallax=”on” custom_padding=”8vh||8vh||true|false” custom_padding_tablet=”||||true|false” custom_padding_phone=”||||true” top_divider_height=”250px” top_divider_flip=”vertical” top_divider_height_tablet=”150px” top_divider_height_phone=”110px” top_divider_height_last_edited=”on|phone” global_module=”2437″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_2,1_4″ admin_label=”Subscribe” _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_signup mailchimp_list=”SlavaET|42d4a98af1″ first_name_field=”off” last_name_field=”off” title=”Subscribe To Receive Our Free Marketing Resources” _builder_version=”4.16″ form_field_background_color=”rgba(255,255,255,0.21)” form_field_text_color=”#ffffff” header_level=”h4″ header_font=”Roboto|700|||||||” header_font_size=”32px” header_line_height=”1.4em” body_font=”Roboto||||||||” body_font_size=”16px” body_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#ff5c04″ button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#f7828e 0%|#fcb6ab 100%” button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_border_width=”10px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” text_orientation=”center” border_color_all_fields=”rgba(255,255,255,0.3)” border_width_bottom_fields=”3px” button_letter_spacing_hover=”5.5px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”5.5px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” theme_builder_area=”post_content”][\/et_pb_signup][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

      Terms Marketing GlossaryAn online reference to digital marketing and development terms. Become an expert. Start here.BACK TO TERMSApplication InterfaceAn API, which stands for “application programming interface,” is a group of rules and protocols that allow websites and applications to talk to each other. APIs are used to let different systems interact with each other and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2108,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/2660"}],"collection":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/comments?post=2660"}],"version-history":[{"count":3,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/2660\/revisions"}],"predecessor-version":[{"id":3046,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/2660\/revisions\/3046"}],"up":[{"embeddable":true,"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/pages\/2108"}],"wp:attachment":[{"href":"https:\/\/www.netmark.com\/wp-json\/wp\/v2\/media?parent=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}