PPC management seems simple and easy on the surface, but all most people will ever see is the tip of the iceburg. Pay Per Click marketing is complex and competitive and it requires a great degree of sophistication, time, and experience. Most companies that try PPC management on their own fail, or make profits that are a small fraction of what they could have made if it had been done correctly.
Most advertisers trying pay-per-click marketing (PPC) on their own are unprofitable simply because they have no idea how to run a successful AdWords management campaign. If that sounds like you, you’re in good company – most Internet Marketing companies don’t know how to do Pay Per Click management correctly either.
Implementing the right strategy is imperative for a profitable PPC management campaign. Pay Per Click marketing is extremely competitive and the window of success is narrow. Without excellent management of your campaigns (A/B Testing, Correct Targeting, Keyword Grouping, Filtering, Bid Management, Etc…) the likelihood of making a campaign profitable is slim. It takes expertise and sophistication to run a great campaign. If done right, however, the profits can be amazing for paid search marketing!
Netmark is really in the business of Quality Score Optimization. Improving quality scores is difficult, but better quality scores result in higher positions on the page and/or lower costs-per-click. It’s difficult to make any money in Pay Per Click marketing at all without good Quality Scores, and yet most companies that provide PPC management don’t know how to truly improve them. Just because a company is a PPC consultant doesn’t mean they good at optimizing quality scores.
In Adwords, your quality score is a 1 to 10 representation of how relevant Google feels you are for a particular search term. They use a sophisticated algorithm that tracks Click Through Rate (CTR), Ad Relevance and Landing Page Relevance to determine these scores. The higher your score, the more relevant Google feels you are. As you’ll see in the following content, these scores are Extremely Important. They will determine your position on the page, as well as how often you’re shown and what your Cost-Per-Click (CPC) will be.
In Google, the highest bidder doesn’t win – the website with the highest Ad Rank wins. Ad Rank is your Maximum Cost Per Click multiplied by your quality score. If you have a low quality score, you may not be able to rank at the top of the page no matter how much you pay and you will often not be shown for particular searches at all.These infographics help illustrate why Netmark is the best PPC management company.The more knowledge about paid search marketing, the more power in paid search marketing.
If you have a low quality score, you can pay several times as much per click as another site with a high quality score and still be in a lower position on the page than they are. This is what separates profitable campaigns from unprofitable campaigns. A low quality score will result in drastically higher Costs-Per-Click, which drastically increase your Cost-Per-Sale and will often be the difference between the advertiser that makes money and the one that loses money. It’s all about quality score. What makes Netmark such a good PPC agency is our knowledge of how quality scores work.
Netmark believes that he who has the best information, wins. We collect and analyze more information than any other PPC agency.
Netmark has a team of statisticians that have re-engineered various PPC algorithms. We don’t have to guess like other PPC agencies do.
Netmark has proprietary PPC management tools that easily outshine the most highly regarded software tools on the market.
Netmark generally saves our clients more than what they pay us by eliminating wasteful and unproductive ad-spend.
Netmark provides reports and communication on the metrics that truly matter.
Netmark’s agreements are Month-To-Month. We have to earn your business each month!
The ultimate goal of any Pay-Per-Click campaign is increasing profits. This can be done by either raising the number of sales, raising the average dollar amount of each sale, or decreasing the costs to acquire each sale. Improving all 3 of those elements can turn what was a small loss in a PPC campaign into massive PPC profits. Netmark has a strong history of being able to improve in each of these areas over time and has been able to significantly improve the ROI of our clients.
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