It’s often the small, subtle things that cause us the most trouble, and that’s surely the case with Search Engine Optimization. At face value, SEO seems like it should be fairly simple; have a bunch of keywords and links and you’re good to go, right? Well, that’s about as simplistic as saying to summit Everest, all you have to do is put one foot in front of the other. So while it’s accurate, it lacks a lot of insight into the real process.
The true formula for successful SEO is a strong mixture of science and strategy. At Netmark, that’s our bread and butter. No one knows it better, and no one does it better either. So where is all of the traffic going that should be going to you? Someone is getting those visitors, and we want that someone to be you.
SEO is alive and well, and it always will be,
but “SEO Circa 2011″ is dead as a doornail. Let us explain.
Google released two major updates to their algorithm in the last few years that dramatically changed the landscape of Search Engine Optimization. The purpose of these updates was to stop those who game the system, making their sites look relevant to the search engines when they really aren’t. Search engine optimizers are in a constant state of evolution, continually adjusting their processes and learning to maximize success. They want to rank well at all costs, but Google’s goal is to make the good guy win. The guy who has the most relevant and accurate information and who is providing their searchers with the greatest value. It takes a lot of time, experience, and a keen understanding of how Google’s algorithm works to be successful with SEO. It changes often, and it will continue to change as search engine optimizers develop new methods to trick Google’s algorithm. You can’t just rely on being the good guy; you have to prove to Google that you deserve to be at the top of the rankings. That’s where we come in.
For a more in depth look at this subject, check out our full article at: The Changing Google Landscape
The world of SEO is like the stock market: On Wall Street, the trader that has the most accurate information will make the best decisions, win the most trades, and make the most money. The trader that makes decisions based on bad information will lose all of his money in short order. Only the best of the best will succeed. Most will fail.
SEO is similar: It’s a competition between your site and other sites for prime real estate in Google. It takes an investment of time and money to get there, and the rewards are huge for the companies that do the right things in the right ways. The companies that implement poor strategies based on poor information will only lose money.
Netmark is committed to winning for our clients by having better information than any other SEO company in the world. Google has over 250 known factors that influence the rankings of your website, and we spend countless hours trying to statistically prove what all of those factors are.
Google delivers results based on an algorithm. If you have collected enough data points and can interpret the data correctly, any algorithm can be re-engineered. Netmark continuously collects data and uses statistical regression and machine learning to gather greater insights into which SEO techniques work and which don’t. Using these methods, we can prove or disprove techniques before we implement them.
In 2013, Netmark completed the largest Correlational SEO Study ever done within the industry, analyzing nearly 400 different data points across 10,000 keywords to determine the most important Google Ranking Factors. After analyzing the core data points, we combined those points using machine learning to test thousands of combinations of factors to see which combinations produced the highest occurrence of success within Google. The results we gathered provided critical insights into the mind of Google. We learned many things that no one in this industry has ever known and have helped our clients to soar to new heights based on these insights.
Having great information puts you in a position where you CAN succeed, but knowledge means nothing without correct implementation. Many companies that come to Netmark for SEO have been using good information, but they have been using it in a bad way. It doesn’t matter how hard a company works, if they’re implementing the wrong things, it won’t provide any benefit and may even prove harmful.
You need more than just rankings and more than just traffic – You need conversions. Netmark helps our clients to excel in all of these areas, with a particular focus on building ROI. We handle your Internet Marketing so you can focus on what you do best – running your company.
This case study shows how Netmark builds search engine traffic steadily over time. We started with a low budget and a target of 12 keywords back in 2008, but this company now has organic rankings for over 1000 keywords.
The cost of each campaign can vary dramatically based on a variety of variables, such as: What your short-term and long-term goals are, How well you’re ranking now, Competitiveness of the industry, Competitiveness of the keywords or categories you want to rank for, Quality of links currently pointing to the site, Other marketing methods you’re currently using, etc.
There are many factors that affect pricing. A quick call with one of our consultants can give you the info you need. Call us today!
Marketing gains so much power from unity in branding, message, and content. Your message is delivered more clearly and has a stronger impact on your audience. One ad by its self will rarely do the job. It takes several exposures to a potential customer before your message sinks in and has your desired effect. That process is expedited by having the same voice speaking to them each time. When it comes to digital marketing, Netmark really does it all. We don’t just do it all though; we do it all extremely well. Splitting your digital marketing efforts between three different firms will only weaken your impact and lower your ROI.
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