Request a Quote

Even the most seasoned professional can sometimes overlook key elements of an SEO campaign. In an effort to help you better understand each of these elements we've provided a simple graph for you to review (See Below). For more detailed descriptions and additional reading, please refer to the tabs above.

In the setup phase we deal with all the prerequisites of running an effective campaign.

1. Review and keep focused on client's needs
2. Review current analytics, if available
3. Install analytics tracking software if not already installed
4. Implement conversion goals
5. Keyword research and discussion to determine the most effective keywords
6. Competitor research
7. Site structure and programming analysis to determine search engine friendliness
8. Spider simulation and broken link checker
9. Implement search engine verifications, sitemaps, tools, modules, etc
10. Benchmark development
11. Project timeline
12. Introductory report

Taking all these steps in the setup phase puts your campaign on a strong foundation, which enhances the results and keeps everyone happy due to the organized and orderly approach of the work being done and the clear communication of expectations.

We work with clients with websites in every stage in development, from the brand new website that doesn't rank for a single keyword to the 15-year-old website that has thousands of pages looking to go from spot three to number one in the search results. The approach to these websites is surprisingly similar. We evaluate the content on the website and see what we can do to improve and add to it to ensure we are targeting the appropriate keyword phrases. We evaluate title tags, meta tags, h1 tags, and various other aspects for relevant pages and ensure they are optimized for the keyword phrase we are targeting. The implementation, however, will vary from website to website. Our goal is to help our clients create the best possible websites; luckily this coincides with Google, Bing, and Yahoo's goals of promoting the best websites available for search results.

Generally when people think of off-site SEO, the first thought that comes to mind is link building. While we do feel that creating back links to our clients' websites and doing so in a seemingly natural fashion is very powerful, this is by no means the only method we use to help create off-site traffic and value. In today's Internet market, social media marketing cannot go ignored. We have seen websites receive much more business from social media marketing than they could ever hope to achieve through organic search results. Netmark's goal is to help our clients establish the greatest website and online presence possible for the particular business we are working with. We work to create fantastic off-site presences for our clients to bring traffic to stellar websites.

Tracking progress is essential for Netmark. Not only does it allow us to show our clients where we have been and set goals for the future, but after seeing trends from the many websites we have worked with, we are able to let our clients know what to expect. We use numerous tracking systems to ensure we have the most up-to-date, reliable information so we are able to formulate appropriate game plans for our clients.

Due to the nature of SEO, it can be difficult to see tangible work or progress. That is why we want our clients to be informed as possible, so we provide them with the tools to be just that. Our detailed monthly reports include information about rankings for targeted keywords, overall website traffic and trends, landing page statistics, social media engagement, back link information, and more depending on the client website. And our technicians are there to help our clients understand the significance of each item in these reports should there be any questions. In addition, we provide our clients with a list of the items we completed on their websites to ensure they understand all the hard work that we put into each and every client website.