SEO Services

Search Engine Optimization (SEO)

Everyone knows that the key to a successful business begins with location, location, location. Location is even more important on the internet. What kind of location are we talking about? Top search engine rankings for your website in the ever coveted Google search results.

The #1 position in Google has quickly become one of the most coveted spots on all of the Internet. Why? Because Google has quickly become the dominant leader in search engine traffic. Google claims nearly 70% of all search engine traffic right now. On average, the #1 position in the search engines gets 42% of the visitors. Now ask yourself "How important is it for my website to rank at the top of Google?" Your answer should be a simply stated "Very".

About Search Engine Optimization:

SEO is the most complex form of internet marketing and also the most rewarding. Optimizing websites is a skilled trade that when performed with precision and accuracy can deliver amazing amounts of traffic to your website. Having a #1 position in Google for a competitive keyword is similar to having a billboard in Times Square. But the best thing about Search Engine Optimization is that your website is accessible to searchers at the very moment that they're interested in your product, even if it's 2 a.m. on a holiday or while they're at work. What other form of marketing has such a broad reach?

Search engines rely on several sophisticated factors to determine how relevant, reputable, and noteworthy a site is. An in depth understanding of the search engines is extremely important to SEO, but knowing when and where to take action is the true key to success in SEO. A talented search engine optimizer knows how to correctly balance on-site and off-site factors in order to achieve results. Here are just a few good examples of factors that influence how Google and the other search engines choose who comes up on top and who doesn't:

Key Search Engine Ranking Factors:

Good: Keyword use in title tag, headers, and body text
Good: Keyword included in domain name
Good: Keyword included in url
Good: Keyword included in text of inbound links
Good: The more inbound links, the better
Good: The more popular the referring site, the better
Good: Inbound links from authority sites in your field
Good: Page Rank funneled to landing pages
Bad: Outbound links to Non-Reputable or Spammy Sites
Bad: Lack of content or content not indexable (i.e. Java, Flash)
Bad: Improper use of redirects
Bad: Use of curse words or hate language
Bad: Keyword stuffing

The list above has some of the most important factors in the Google algorithm, but those are just the tip of the iceburg. No one really knows what the Google algorithm is, but there are at least 1600 known factors that have been determined to be accurate by the SEO community. Google makes changes to the algorithm constantly (average of 9 changes a week in 2007) in order to make their results more relevant and combat search engine spammers.

So why should you do Search Engine Optimization?

Targeting: With SEO you're only marketing to companies that are interested enough in your product or service that they searched for you, as opposed to other forms of marketing where you hope that if you get the message out to enough people that someone will be interested.
Timing: SEO allows you to reach your audience at the very moment they're interested.
Visibility: SEO makes even obscure and hard to define products easy to find.
Branding: Companies at the top of Google are considered by consumers to be the top companies in their field.
Profitability: SEO has the highest Return on Investment of any major form of marketing.

Challenges in SEO

The hardest part about SEO is that it requires patience; a rare commodity this day and age. Website owners are generally much more willing to spend outrageous amounts of money on Pay-Per-Click advertising to get immediate traffic than they are to spend a small fraction of that amount on SEO and have significantly better results after a few months. We don't like to wait for anything this day and age, but unfortunatly that's the way it works. The positive side to this for wise companies is that short-sighted companies will never do SEO which makes it much easier to get your brand to the top of the search engines and keep it there.

Overview:

In a nutshell, Search Engine Optimization is one of the most cost effective ways of marketing. Whether you're a blue chip company marketing on a national level or a small mom and pop shop marketing in a small town, SEO provides a way for consumers to find you. Being at the top of Google instills confidence in your potential customers that you're the best in your field. The results of SEO can be easily measured through free analytical tools that can be effortlessly installed on your website. To top it all off, SEO has the highest ROI of any major form of marketing. Still not convinced that it's for you? Take a look at the numbers:

Internet Marketing Statistics:

74% of people use search engines to research products before buying
54% of people use search engines to find the site they buy from
36% of search engine users report that they believe that companies whose websites appear at the top of the search results are the leaders in their field
40% of users 25?44 years old associate top search results to company prominence
80% of all first-time visitors to your website are the direct result of search engine queries
Over 43% of people who bought on-line found the website via a search engine
Consumers are nearly 5 times more likely to buy after seeing search listings versus banners
People who spend 5 or more hours a week online average an astounding 71% of their time searching for information

Search Engine Statistics:

61 billion searches were performed online worldwide in August 2007
160 million Google searches are currently performed daily
59% of all searches are made on Google. 22% are made on Yahoo, and 10% on MSN
38 million people use search engines daily
21% of people use a search engine 4 or more times a day
90% of users click on results within the first 3 pages
62% of search engine users click on results within the first page of search results
88% change search term and/or search engine within the first 3 pages of results

Internet Statistics:

79.1 million Americans have access to the internet at work (how else can you reach consumers while they are at work?)
High?speed internet connections exist in 53% of all U.S. households
The average consumer in America now spends equal time on the internet and watching TV
63% of adult Americans use the internet daily
Broadband services account for 72% of all home internet subscriptions
85% of consumers with annual income over $50,000 use the internet regularly
Adoption of high?speed internet is expected to reach 70% of all U.S. households by 2012
Dial?up service currently serves 33 million internet users
83 million Americans have bought products online at least once

Below is a sample list of available SEO services provided by Netmark Essentials:

SEO can help your company to be found by the people who need your products or services. Call us today for a free quote on what it will take to get your site to the top of Google, Yahoo and the other search engines.