I think people are trying a little too hard these days when it comes to their Social Media. Complicated is one way to put it. Trying to find the newest and best ways to share content through their social media has taken some away from the plain and precious truths of the basics. Let us review what some of these simple truths are without getting too complicated about things. Here are your 6 Tips to going Back to the Basics in your social media.
Create content worth sharing
They say it’s all about content now and with social media this is also true. You need to tap into that creative think tank upstairs. Sure you can post till you heart is content, but no one will share it if they don’t like it. This blog isn’t about content creation so we won’t go into that in detail. Just sit down and reassess your plans and see if your content is the kind your target audience loves to share.
Pictures that appeal to your target audience will be some of your greatest posts. A picture says a thousand words right? Well your pictures can generate that kind of number in “likes”, “+1’s” and “shares” all around. I have also found that pictures that also contain text are little more successful than a picture by its lonesome.
Put Links in your post
I have seen many people not receive a lot of traffic from their social media just because they have neglected putting a simple link into their posts. Make sure your audience has somewhere to go and do, guide them to where you want them to go.
Share relevant content
Stop posting things that don’t even apply to what you stand for or what you’re trying to offer your customer. Only share content that applies. That doesn’t mean you can’t still have fun with your posts, but make sure your audience understands how it relates to you and what you offer.
Share other people’s content
When sharing other people’s content you start to build relationships and you also show people that you are not just focused on yourself. Through sharing other people’s content you will start building a relationship that may prove beneficial when they start sharing your content as well.
Now I encourage you to use hastags, but don’t overdo it. Hashtags allow you to spread your message further, but be careful, nothing will turn someone off faster than spammy hashtags. You know, when the post is nothing but hashtags and then a link. Don’t do that. Use, but don’t abuse.
So in conclusion don’t become over complicated in how you use your social media. Keep it clean, simple, and engaging. People will like it when you put it to them plainly.
About the Author: Barry Ricks works for @netmark, doing social things for them. Barry loves being involved in the social media universe and tries to be involved as much as possible, striving to learn more and more. Barry is a Geek at heart and enjoys being a part of that universe as well. If you’re interested in what Barry has to say on many other things or you want to say hi, go follow him on Twitter @Bricks2312 and also on Google+