Congratulations! You just opened our new online business! The virtual doors are open and you have sent out your press releases letting your audience that you are open and ready to take orders. You anxiously await your first order. A day passes … then a week … now a month, and still no orders. You are telling all your friends about your services and how amazing your new widget is. You reanalyze your market research and your business plan. Everything checks out, you have done everything right, where are the sales?
I know what you are now thinking, “Most people understand the importance of online marketing.” Well, I would like to agree with you. As an Internet Marketing Consultant at Netmark, I speak with people every day who own an online business but are being left in the dust by their competition’s small business SEO efforts. They are being left behind because they are not investing their money into online marketing. The days of If-You-Build-It-They-Will-Come are long gone.
There are many ways to increase your visibility online. Each way has its own pros and cons. For example we will look at SEO, and Pay-Per-Click. The pros of SEO are that if you rank anywhere within the first four positions on the first page of Google for your keyword, you will get costumers looking at your site and you have a greater opportunity of making the sale. Another big draw for doing SEO is that you are not paying for every customer that clicks on your site. The cons of small business SEO are that it takes time to rank, especially if you are in a competitive industry. So if you just opened your virtual store and you are not getting any sales right now, and you decide to invest in SEO, you may be waiting a few months to see results. Now if you are able to hold out for those months, then great. If not, then that is where PPC comes in.
Pay-Per-Click is a great way to get sales immediately. One of the biggest pros of Pay-Per-Click is once you have your ad up and running you can get immediate qualified traffic to your site. The cons of Pay-Per-Click are that you pay every time someone clicks on your site and that you have to bid against your competition to be shown in the ads. Also if you are trying to learn Pay-Per-Click there is a curve involved that can be costly to your business if you make mistakes.
So what is the answer? How do you get qualified traffic to your site to buy your product or service? I see this question being answered two different ways. First, you can try to learn the how and why of small business SEO stay up to date with all the best practices in the SEO world, know and understand how the Google algorithm will affect your site and manage your campaigns day to day. The second way to answer that question is to get the best internet marketing company working on your campaign to get you the results you need to thrive as a business.
Give us a call to see how we can help make your business an online success.