by Rick Skidmore
How do you market to your customers? What is your strategy? Look through these different methods to find if you are using one of these or a combination.
This is the most inexpensive marketing. These reach to your local community. Much is performed in person and building your business on good communication.
TV’s article in newspapers, and radio are all a source of getting free PR. Some PR can be paid if you have to deal with service fees to submit an article to large PR sources that will then distribute it out to their channels. Writing catchy PR article for the news, radio, TV, or web articles can be difficult. Check out the pros and cons of writing these articles yourself:
This is a great way to expand your network. With affiliate marketing you team up with others businesses or organizations that share similar interests and target audiences to share your message. You split the cost of the marketing or split the revenue to reach more people within your target audience.
This is a newer form of marketing even though it’s been around for a while. There are constant changes with online marketing and new avenue pop up all the time. A few ways to utilize online marketing are:
Many other services such as inbound and outbound can be view at www.Netmark.com
This area covers many of the original ways of advertising that people think of. These are your billboards, magazines and newspaper ads, ads on TV and radio, even direct mail. These are more expensive and the results are much harder to track than Online Marketing. Yet these still bring in customer by:
When considering your small business marketing method makes sure that 1 – you are using the right method that works for your business plan and target market. 2 – understand the ROI for each and every source you are utilizing. 3 – make sure that you are using them frequently enough that it will draw attention, running one ad out of the year won’t due. 4 – Finally make sure that your advertising messages stay within the same style and brand image that you are trying to portray for your business. Keeping them unified will help eliminate confusion and build your brands reputation.
For further marketing strategy I would recommend taking a look at what John Broadbent has to say on how Netmark looks at online marketing strategy.