Let’s admit it: SEO is challenging. On paper it can sound super easy, but when you apply the concepts finally on your website, it can feel like all those dozens of hours of reading and practice just flew out the window. Suddenly, your WordPress site looks intimidating and hey, you’re still not ranking for anything on Google.
We know how it feels. Netmark has been helping businesses for more than a decade now, and we have helped upgrade the SEO and Web design of countless online properties. Over the years, we have noticed some patterns in “do it yourself SEO” that are harming websites more and more.
Today’s post is all about those missteps in SEO that are completely ruining your chances of ever making it big as a digital marketer of your business. Again we know how that feels: it’s not a good feeling.
On the other hand, we know how to rectify these mistakes, too – just ask us how and we will give you clear, solid answers that you can understand off the bat.
Giving More Importance To Google
Google is important, definitely. But you know what is more important than the current digital kingmaker? People. Your website visitors. Your customers. This is perhaps the biggest SEO blunder that you can ever commit in the name of attempting to rank higher in Google.
When you focus too much on attracting Google’s attention, you miss out on an essential part of the equation: giving people what they need through your website.
People don’t search for websites on Google to see how high they rank. They search the Internet for answers to their problems. We have discussed this before, but we will never tire of explaining it to new digital marketers: your website has to provide solutions to people’s problems. Otherwise, it has no practical use.
The most common sign that a website is focusing more on SEO for Google instead of SEO for customers is the awkward use of long tail keywords. Long tail keywords are phrases that are two to three words long that stick out like boils or warts at the end of sentences and paragraphs, or even titles. Theoretically, the moderate use of long tail keywords will get your content ranked higher for the keywords in question. But our questions are:
– Is your content engaging enough?
– Does it solve a problem?
– Is it shareable?
– Does it present the subject matter in an in-depth manner?
If these four questions make you scratch your head, then you’ve been focusing too much on the technicalities of how Google ranks using keywords and you have not spent enough time optimizing for people who actually need your website. Think about this the next time you plan content for your website.
Broken Pages Galore
Internal linking is definitely one of the best practices in Web design that we have seen in a while.
When you internally link to relevant pages that you have uploaded before, that means your website is well on its way to carving a niche for itself. It is becoming relevant because there is enough content in it – enough for you to be able to link to your own pages.
Question: how many of your older pages are still up and running? How healthy are your internal links? When people click on an internal link on a piece of content and it ends up being a dead link, how do you think humans will react?
They will be very dissatisfied with the user experience, indeed. No one likes stumbling onto dead pages, or dead links. It breaks a person’s momentum, especially if the user is really looking for important information. Now imagine this happening thousands of time a month, and you get the picture.
If you have never performed an audit of your website and your older pages, now would be a great time to do that. If you are running a WordPress site, simply run an SEO plug-in that will help detect broken links in your posts.
What’s That Thin Content?
It is no surprise that the Internet is filled with information. Websites are vying for attention by offering content. But how is your website holding up against your competition?
When your content doesn’t really provide any insights, and doesn’t even attempt to hold a dialogue with your readers, that’s called “thin content.” Thin content is poorly designed, and just placed in a website so the website would have something ‘at least.’
2019 is not the year to be skimping on quality content. According to current statistics, the best length for digital content is just a hundred words shy of 2,000 words, and you have to mix images and video with the content, too. If search engine rankings were a pageant, then Google is looking for a beauty queen that knows how to offer in-depth answers to simple questions.
Questions like “why is breakfast the most important meal of the day?” has to be met with utter seriousness and in-depth research and knowledge. You don’t have to reinvent the wheel.
You don’t even have to pretend that your information is the newest. What you need to do right now is to make sure that when someone lands on your website looking for information, you have something in-depth to offer. That’s how you keep readers keep coming back for more.
Where Is Your Social Media?
While your main website is the center of your operations, don’t forget that social media presence is considered a ranking factor and you can drive traffic from your social media platforms toward your website. Focusing all your optimization efforts on your website and neglecting the rest of your platforms is a huge misstep.
It really is time for you to step up your game and make your digital marketing efforts more well-rounded and complete. Only then will you be able to boast of your Web design efforts to the world, because you are actually attracting the best type of users around.