Digital marketing in 2019 is like riding a huge wave of changes every few months – and the Internet continues to change as user habits continue to evolve in time. If you are a digital marketer, or a business owner who wishes to leverage the Internet to drive more sales, leads, and what not, you need to start hacking your website and make it more efficient in attracting quality traffic and giving users what they want, and what they need. This is Netmark’s top ten website optimization hacks that will get your phone ringing more in 2019.
1. Start cutting that bounce rate
High bounce rates are indicative of problems with how your website is designed and what’s in it. A few questions to ask yourself are:
– Are your blog posts interlinked?
– How much advertising is present and are the ads reducing the quality of stay of people reading the content?
– How readable is your content, and is the layout easy on the eyes, especially when the website is being read on mobile?
– How updated is the content on your website? Does it provide sufficient, updated information on the topics that you are offering your traffic?
– How fast does your website load? When was the last time that you tested the main page, as well as the sub pages of your website for loading speed?
– Do you offer related content at the bottom of each post on your website? Is it easy to search for content on your website or are your navigation buttons and menus a pain in the neck to use?
– Have you been testing anchor texts to see which ones help visitors the most in terms of navigation?
– Have you re-ordered posts on your website so users can see the most recent posts as well as the most popular ones?
– How much are you investing in quality images, infographs, and videos? How enjoyable is it to actually use your website?
2. Make your website friendly to search engines
This is a no-brainer, but it is never too late to inspect the state of your website as it relates to being searchable by search engines. Here are a couple of pointers to get you started:
– If you haven’t already, start doing some serious keyword research. You can’t do quality content without doing keyword research first, because your website needs to rank for keywords that are highly relevant for the niche that you are targeting. Poor keyword research will throw your website in the Dark Ages, and that will be a lot of wasted effort indeed.
– Your website’s dwell time (which is opposite the bounce rate) is an important signal for search engine, so make sure that when people do come by your website, they stay for increasingly longer periods of time. The reason for this is simple: if your website is indeed relevant for a keyword, people will stay to use it or at least read the content. It’s really that simple. If engagement and dwell time is low or almost non-existent, it is going to take a Herculean effort to organically rank high for target keywords because Google will continue monitoring the dwell time.
– Internal linking is important to search engines because that’s how software discovers and indexes new pages. Make sure that your website’s internal linking structure is sound, and that there are no broken links on any of your pages. Broken link detectors can be used to scan your website deeply, and you can use the ensuing report to fix your pages. It might not sound like a big deal right now, but trust us, it is to search engines.
– The length of content nowadays is so important. As we have tackled in an earlier blog post, you need to start getting the word count of your content up to at least 2,000 words at the very least. This applies most especially to newer websites that need all the SEO benefits they can get from the initial website optimization efforts.
– Quality backlinks and online citations are important for improving your online reputation. The same goes for social media shares. We are adding this to your website optimization checklist because here’s the real challenge: how do you get people to cite or reference your content? All that external activity begins with creating well-crafted, authoritative content that people will have no doubts sharing. The more quality you inject into your content, the better off you will be.
– And finally, make sure that your website has a sitemap and submit it to Google if you haven’t already.
3. Get more people to sign up
While optimizing your website, why not optimize it to get more people to give their valid email addresses to you? The sign-up area of your website, as well as the pop-ups and all the other techniques you are using to offer value in exchange for email are of paramount importance to your digital marketing success in the short term and the long term.
One thing that we can say is this: you need to be more passionate about offering your niche useful content, and you need to be ever more passionate about blogging. Your blog section is a hotspot for sign-ups, so never neglect it. Blog all you want, and make sure that the blog section of your website is always updated.
When you blog starts getting a lot of hits and you start creating that loyal fan base of readers that refer to your blog constantly, you will find it easier to collect emails to build your list. No website is worthy of its name unless it has a functional list building mechanism. Keep that in mind when you design that sign-up form. Also, make sure that you are always offering something of value when asking people to provide their valid email addresses.