Get found in search, ads, and AI answers
Buyers now look beyond the results page. Acquisition puts your brand wherever they look and uses what the rest of the loop learns to reach the right people.
What is Acquisition?
Acquisition is the first step in the Netmark Intelligent Growth Loop. It brings qualified people to your brand through paid media, organic search, and AI search, guided by signals from your own lead and revenue data.
Where buyers look
- Search engines
- AI assistants
- Social feeds
- Video and CTV
Your brand
Found, understood, and consistent wherever someone looks.
What happens next
- Website visits
- Calls
- Form fills
What's included in Acquisition
AI Search Optimization (AEO/GEO)
Help your brand appear, and get cited accurately, in AI-generated answers.
- AI visibility and citation monitoring
- Generative search content optimization
- Entity and brand authority optimization
- Structured data and semantic optimization
Agent Readiness
Make your forms, feeds, and content easy for AI agents to read and act on.
- Agent-friendly forms and inquiry flows
- Structured program, pricing, and location feeds
- Machine-readable content (llms.txt and similar)
Search Engine Optimization (SEO)
Earn rankings with sound technical foundations, useful content, and real authority.
- Technical SEO
- Content strategy and optimization
- Local SEO
- Authority and digital PR
Paid Media
Run search, social, video, display, and CTV campaigns with bids based on the value of each lead.
- Paid Search (Google/Microsoft Ads)
- Paid Social (Meta, TikTok, LinkedIn)
- YouTube, Display, Programmatic & CTV
- Value-based and signal-driven bidding
Creative & Content
Develop, produce, and test the messaging and assets your campaigns run on.
- Messaging and ad copy strategy
- AI-assisted content development
- AI-assisted video and static production
- Dynamic and feed-based creative
- Creative testing
How Acquisition connects to the loop
From Optimization
Lead quality and value signals show ad platforms which people are worth reaching.
To Conversion
Visitors arrive at your site, along with what we know about where they came from and what they wanted.
Acquisition questions
What channels does Acquisition cover?
Paid search, paid social, YouTube, display, programmatic, CTV, organic search, and AI search. Creative and content support all of them.
Why does Acquisition include AI search?
People now ask AI tools for recommendations as well as using search engines. AI search optimization and agent readiness cover that shift alongside traditional SEO.
How is Acquisition different from running ads on their own?
Campaigns run on signals from the rest of the loop. Lead quality and value data from Optimization tell ad platforms which people matter, so budget follows the outcomes you care about.
Talk to us about Acquisition
Tell us where your marketing stands today, and we'll show you what to do first.