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Get cited when buyers ask AI

More research now starts with a question to an AI assistant. We help your brand show up in those answers, described accurately, with a link back to you.

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What is AI search optimization?

AI search optimization is the work of making your brand visible and accurately represented in AI-generated answers from tools like ChatGPT, Gemini, Perplexity, and Google's AI results. It combines answer engine optimization (AEO) and generative engine optimization (GEO).

Why AI search needs its own plan

A results page gives people a list to choose from. An AI answer often gives them a short list or a single recommendation, and it may not send a click at all. If your brand is missing from that answer, you may never know you were considered.

AI tools also describe brands in their own words. They draw on your website and on what others say about you, so thin or outdated information can lead to wrong answers. Strong SEO helps, but it won't tell you how often you're cited, how you're described, or which sources those answers rely on.

What's included

  • AI visibility and citation monitoring

    Track how often your brand appears in AI answers to the questions your buyers ask, which sources get cited, and how competitors compare. AI answers change often, so we look at trends across many prompts instead of judging a single response.

  • Generative search content optimization

    Rework key pages so they answer real questions clearly, with direct answers near the top, specific facts, and plain language that AI tools can quote and attribute to you.

  • Entity and brand authority optimization

    Help AI tools understand who you are, what you offer, and who you serve. We align your facts across your website, business profiles, and third-party sources, and earn mentions from sources those tools already trust.

  • Structured data and semantic optimization

    Add schema markup and a clear page structure, so machines can tell what each page is about and how your services relate to one another.

How we approach AI search optimization

  1. 1. Measure your baseline

    Choose the questions that matter to your buyers, then record where you appear today and where your competitors do.

  2. 2. Find the gaps

    Compare what AI answers say about you with what's true, and identify the sources shaping those answers.

  3. 3. Fix the foundations

    Update content, structured data, and brand facts, starting with the pages closest to a buying decision.

  4. 4. Track and adjust

    Keep monitoring your visibility, and put what you learn into the next round of content.

How this connects to the loop

From Measurement

AI referral and conversion tracking shows which AI-driven visits become leads, so we can focus on the questions that bring in business.

To Conversion

People arriving from AI answers may have already done their research, so landing pages need to help them take the next step.

Common questions

What is answer engine optimization (AEO)?

Answer engine optimization is the practice of structuring content so AI assistants and search features can use it to answer a question directly. It focuses on clear answers, structured data, and being a source those systems trust.

What is generative engine optimization (GEO)?

Generative engine optimization is the practice of improving how often and how accurately a brand appears in AI-generated answers from tools like ChatGPT, Gemini, and Perplexity. It includes monitoring citations and strengthening the brand's authority across the web.

How are AEO and GEO different from SEO?

SEO works to rank pages in search results so people click through. AEO and GEO work to get your brand used and cited inside the answer itself. They share a foundation of technical health and useful content, so strong SEO supports both.

Can you guarantee our brand will appear in AI answers?

No. AI tools decide what to include, and their answers vary from one response to the next. We improve the signals those tools rely on and measure whether your visibility is changing.

More in Acquisition

Talk to us about AI search optimization

Tell us where your marketing stands today, and we'll show you what to do first.

Talk to an expertCall (800) 935-5133