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Get your website ready for AI agents

AI agents are starting to research and complete tasks for people. Agent Readiness makes sure they can find your information, understand it, and take the next step on your site.

Talk to an expertCall (208) 522-1016

What is agent readiness?

Agent readiness is the work of making a website easy for AI agents to read and use. An AI agent is software that acts on a person's behalf, such as comparing options or filling out a form. A ready site gives agents accurate information and paths they can complete.

Why agents change what your website needs

Websites are built for people looking at a screen. An agent may read the underlying code and structure instead. Information locked in images, complex scripts, or hard-to-follow forms can be missed, even when the page looks fine to a person.

This field is still young, and the standards are evolving. Much of the work pays off today anyway, because clear structure, accessible forms, and accurate data also help search engines, assistive technology, and human visitors.

What's included

  • Agent-friendly forms and inquiry flows

    Build forms with clear labels, predictable steps, and helpful error messages, so people and agents can both complete them. We also check that spam protection doesn't block legitimate use.

  • Structured program, pricing, and location feeds

    Publish key facts in structured formats, so agents get current details about what you offer, what it costs, and where you operate. One source of truth keeps your website and feeds consistent.

  • Machine-readable content (llms.txt and similar)

    Give AI tools a clean summary of your site and its most important pages. llms.txt is one emerging convention and not every AI tool uses it, so we treat it as one part of a broader approach.

How we approach agent readiness

  1. 1. Audit how agents see your site

    Review your pages, forms, and data the way software reads them, not only the way they look.

  2. 2. Prioritize the paths that matter

    Focus on the actions that lead to business, such as requesting information or comparing options.

  3. 3. Structure and fix

    Improve forms, page structure, and feeds, so accurate information is easy to find and use.

  4. 4. Test and maintain

    Test your key paths, then keep feeds and content current as your offerings and the standards change.

How this connects to the loop

From Measurement

AI referral tracking shows how AI tools reach your site, which helps us decide which paths to improve first.

To Conversion

Clear forms and inquiry paths help turn agent-assisted visits into real conversations.

Common questions

What is an AI agent?

An AI agent is software that can take steps toward a goal for a person, such as researching options, comparing prices, or completing a form. It goes beyond answering a question by taking action.

What is llms.txt?

llms.txt is a plain text file placed at the root of a website that summarizes the site and points AI tools to its most important pages. It is a proposed convention, not an official standard, and support varies by tool.

Do we need to rebuild our website?

Not necessarily. Many improvements are changes to forms, page structure, and data. An audit shows what your current site can support and where a larger change would be worthwhile.

Will agent-friendly forms attract more spam?

They don't have to. Good spam protection stops abuse without getting in the way of real visitors, and we consider both when we design your forms.

More in Acquisition

Talk to us about agent readiness

Tell us where your marketing stands today, and we'll show you what to do first.

Talk to an expertCall (800) 935-5133