Improve your campaigns while they're running
Waiting for a monthly report means waiting to fix what's wrong. Intelligent optimization uses AI and your data to spot what's working and act on it sooner.
What is intelligent optimization?
Intelligent optimization uses AI and data analysis to improve campaigns while they run. It shifts budget, finds the creative and audiences that are working, and analyzes experiments, with people setting the goals and guardrails.
Why monthly optimization is too slow
Markets can change faster than reporting cycles. By the time a monthly review shows that a campaign is slipping, the budget has already been spent.
AI can watch more data than a person can, but it doesn't know your business. The best results come from pairing automation with people who set the goals, review the changes, and recognize when the data is wrong.
What's included
In-flight budget reallocation
Move budget between campaigns and channels while they run, based on which ones are producing qualified leads and revenue.
Creative performance intelligence
Analyze which messages, formats, and visuals are working, and why, so new creative is based on evidence.
Audience and funnel optimization
Find which audiences and funnel stages are underperforming, then adjust targeting, messaging, and follow-up.
Automated experiment analysis
Analyze test results automatically, so your team gets a clear answer and a recommendation sooner.
How we approach intelligent optimization
1. Set goals and guardrails
Decide what you're optimizing for and how far automation can go.
2. Connect the data
Bring together platform, CRM, and revenue data, so decisions reflect real outcomes.
3. Act on what's working
Shift budget, creative, and audiences toward the best opportunities.
4. Review and learn
Check the results of each change, and carry the lessons into the next cycle.
How this connects to the loop
From Prediction
Scores and forecasts show where the next dollar is likely to do the most.
To Acquisition
What works becomes the starting point for the next round of campaigns.
Common questions
Does AI make changes without our approval?
Only if you want it to. You decide which changes can happen automatically and which need a person's review.
What is in-flight budget reallocation?
It means moving budget while a campaign is running, based on current results, instead of waiting for the next planning cycle.
How is this different from ad platform automation?
Ad platforms optimize within their own channels. Intelligent optimization looks across channels and uses your CRM and revenue data, so it can see what a single platform can't.
How much data do we need?
Enough conversions to tell real trends from noise, which depends on your spend and goals. We'll review your data and set expectations up front.
Talk to us about intelligent optimization
Tell us where your marketing stands today, and we'll show you what to do first.