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See what your next budget could deliver

Budget decisions are easier when you can see the likely outcomes first. We forecast revenue and demand, and model what could happen if you spend more, less, or differently.

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What is marketing forecasting?

Marketing forecasting uses historical data to project future results, such as leads, demand, and revenue. Budget scenario modeling compares those projections under different spending plans, so you can weigh your options before you commit.

Why last year's plan isn't a forecast

Many budgets start with last year's numbers plus or minus a percentage. That ignores seasonality, market changes, and the way each extra dollar spent in a channel usually returns less than the one before.

A forecast won't predict the future exactly. It gives you a range of likely results and a clear view of the assumptions behind it, so you can plan and adjust with your eyes open.

What's included

  • Revenue and demand forecasting

    Project leads, demand, and revenue using your history, seasonality, and trends, with a range of likely outcomes.

  • Budget scenario modeling

    Compare spending plans across channels and see the likely effect of each before you commit the budget.

How we approach forecasting

  1. 1. Gather your history

    Bring together past spend, leads, and revenue, and account for seasonality.

  2. 2. Build the model

    Project results and show the range of likely outcomes.

  3. 3. Compare scenarios

    Test different budgets and channel mixes side by side.

  4. 4. Track against actuals

    Compare the forecast with real results, and update it as you learn.

How this connects to the loop

From Measurement

Historical spend, lead, and revenue data set the baseline.

To Growth Strategy

Forecasts and scenarios inform your goals, budget, and roadmap.

Common questions

How accurate are marketing forecasts?

It depends on your data, your market, and how far ahead you're looking. That's why we show a range of outcomes and compare forecasts with actual results.

How much history do we need?

More is better. A full year or more helps capture seasonality, and we can work with less by being clear about the added uncertainty.

What is a budget scenario?

A budget scenario is a what-if version of your plan, such as raising spend in one channel or cutting it in another, with the likely result of each.

How often should we update a forecast?

On a regular schedule, and whenever something significant changes, such as a new offer, a shift in the market, or a large budget change.

More in Prediction

Talk to us about forecasting

Tell us where your marketing stands today, and we'll show you what to do first.

Talk to an expertCall (800) 935-5133