Set the plan your whole loop runs on
Before budget moves, you need clear goals, the right KPIs, and a roadmap. Growth Strategy sets that direction and prepares your team to work with AI.
What is Growth Strategy?
Growth Strategy is the hub of the Netmark Intelligent Growth Loop. It sets the goals, KPIs, budget, and roadmap that guide every step, and it includes the AI enablement and governance your team needs to use AI well.
1. Set goals
Connect business goals to the KPIs that measure them.
2. Plan the budget
Decide how much to invest and where.
3. Build the roadmap
Put projects and experiments in a clear order.
4. Prepare the team
Train people, and set clear rules for using AI.
Results from each cycle update the plan
What's included in Growth Strategy
Growth Strategy & Roadmapping
Agree on what you're aiming for, how you'll measure it, and what to do first.
- KPI architecture and goal setting
- Budget planning
- Experimentation roadmaps
- Fractional marketing analytics leadership
AI Enablement
Find out where AI fits, train your team, and build tools you own.
- AI readiness assessments
- Team training and workshops
- Client-owned agent and workflow builds
AI Governance
Set clear rules for how your team uses AI and protects sensitive data.
- AI usage policies
- PII and sensitive data safeguards for AI tools
How Growth Strategy connects to the loop
From every cycle
Results from each trip around the loop come back here, so the plan changes with what you've learned.
To Acquisition
Goals, KPIs, budget, and priorities set the direction for Acquisition and every step after it.
Growth Strategy questions
What is the Netmark Intelligent Growth Loop?
It is how Netmark organizes marketing: a strategic plan at the center, surrounded by five repeating steps: Acquisition, Conversion, Measurement, Prediction, and Optimization. Optimization feeds back into Acquisition, so each cycle starts with better information than the last one.
Where should we start with Netmark?
Start with the plan. Growth Strategy sets your goals, KPIs, budget, and roadmap, and that plan decides which steps of the loop come first.
Who owns the AI agents and workflows you build?
You do. Netmark's AI Enablement work includes client-owned agent and workflow builds, along with team training so your people can run them.
Talk to us about Growth Strategy
Tell us where your marketing stands today, and we'll show you what to do first.