Marketing and AI definitions
Plain-language explanations of the terms you'll see in marketing, analytics, and AI. Terms with a formula include a calculator.
320 terms
A
- A/B testing
- Above the fold
- Ad auction
- Ad copy
- Ad fatigue
- Ad rank
- Ad spend
- Adstock
- Advanced Matching
- AEOAnswer engine optimization
- Agent readiness
- Agentic AI
- AI agent
- AI citation
- AI crawler
- AI governance
- AI hallucination
- AI Overviews
- AI readiness
- AI referral traffic
- AI share of voiceFormula
- AI usage policy
- AI visibility
- Alt text
- Anchor text
- Anomaly detection
- Answer engine
- AOVFormulaAverage order value
- APIApplication programming interface
- Attribution
- Attribution window
- Audience targeting
- Automated bidding
B
C
- CACFormulaCustomer acquisition cost
- CAC payback periodFormula
- Call tracking
- Canonical tag
- CDPCustomer data platform
- Chatbot
- Churn prediction
- Churn rateFormula
- Click ID
- Click-to-open rateFormula
- Closed-loop reporting
- CLSCumulative Layout Shift
- CMPConsent management platform
- Cohort analysis
- Confidence interval
- Consent Mode
- Content marketing
- Content strategy
- Context window
- Contribution marginFormula
- Control group
- Conversation intelligence
- Conversion
- Conversion funnel
- Conversion probability
- Conversion rateFormula
- Conversion tracking
- Conversion value
- Conversions API
- Cookie
- Core Web Vitals
- CPAFormulaCost per acquisition
- CPCFormulaCost per click
- CPLFormulaCost per lead
- CPMFormulaCost per thousand impressions
- CPVFormulaCost per view
- Crawl budget
- Crawling
- Creative testing
- CRMCustomer relationship management
- CROConversion rate optimization
- Cross-sell
- CTACall to action
- CTRFormulaClick-through rate
- CTVConnected TV
- Customer journey
- Customer lifecycle
D
E
- E-E-A-TExperience, expertise, authoritativeness, and trust
- eCPMFormulaEffective cost per thousand impressions
- ELTExtract, load, transform
- Email bounce rateFormula
- Email click rateFormula
- Email open rateFormula
- Embedding
- Engagement rateFormula
- Enhanced Conversions
- Entity
- ETLExtract, transform, load
- Event
- Evergreen content
- Exact match
- Exit rateFormula
- Experimentation roadmap
F
G
- GA4Google Analytics 4
- Generative AI
- GEOGenerative engine optimization
- Geo experiment
- Go-to-market strategy
- Google Business Profile
- Google Search Console
- Gross marginFormula
- Growth loop
- Growth strategy
- GTMGoogle Tag Manager
- Guardrails
I
- ICPIdeal customer profile
- Identity resolution
- Impression
- Impression shareFormula
- IncrementalityFormula
- Indexing
- INPInteraction to Next Paint
- Internal link
- iROASFormulaIncremental return on ad spend
K
- Keyword
- Keyword cannibalization
- Keyword difficulty
- Keyword research
- Knowledge graph
- KPIKey performance indicator
L
- Landing page
- Last-click attribution
- LCPLargest Contentful Paint
- Lead
- Lead capture form
- Lead conversion rateFormula
- Lead nurturing
- Lead qualification
- Lead routing
- Lead scoring
- LiftFormula
- Lift test
- LLMLarge language model
- llms.txt
- Local pack
- Local SEO
- Long-tail keyword
- Lookalike audience
- LTVFormulaCustomer lifetime value
- LTV:CAC ratioFormula
M
- Machine learning
- Machine-readable content
- Market shareFormula
- Marketing automation
- Marketing funnel
- MCPModel Context Protocol
- MERFormulaMarketing efficiency ratio
- Messaging framework
- Meta description
- Micro-conversion
- Middle of the funnel
- MMMMarketing mix modeling
- Model drift
- Model retraining
- MQLMarketing qualified lead
- MTAMulti-touch attribution
- Multivariate testing
N
- NAP consistencyName, address, and phone consistency
- Native advertising
- Natural-language analytics
- Negative keyword
- NLPNatural language processing
- Nofollow link
- North Star metric
O
- Off-page SEO
- Offline conversion import
- OKRObjectives and key results
- On-page SEO
- Opt-in
- Organic traffic
- OTTOver-the-top media
P
- P-value
- Page speed
- Paid search
- Paid social
- Performance Max
- Personalization
- Phrase match
- PIIPersonally identifiable information
- Pillar page
- Pipeline
- Pipeline velocityFormula
- Pixel
- Placement
- PPCPay-per-click advertising
- Predictive analytics
- Programmatic advertising
- Prompt
- Prompt engineering
- Prompt tracking
- Propensity model
R
- RAGRetrieval-augmented generation
- Reach
- Redirect
- Remarketing
- Responsive search ad
- Retargeting
- Retention rateFormula
- Revenue per leadFormula
- Revenue per visitorFormula
- Reverse ETL
- Rich results
- ROASFormulaReturn on ad spend
- Robots.txt
- ROIFormulaReturn on investment
- RTBReal-time bidding
S
- Sample size
- Saturation curve
- Scenario modeling
- Schema markup
- Scroll depth
- Search intent
- Segmentation
- SEMSearch engine marketing
- Semantic search
- SEOSearch engine optimization
- SERPSearch engine results page
- Server-side tracking
- Session recording
- Share of voiceFormula
- Site architecture
- SLAService-level agreement
- Smart Bidding
- SMS marketing
- Social proof
- Speed to lead
- SQLSales qualified lead
- SSPSupply-side platform
- Statistical significance
- Structured data
T
U
- UGCUser-generated content
- UIUser interface
- Unsubscribe rateFormula
- Upsell
- Usability testing
- UTM parametersUrchin Tracking Module parameters
- UXUser experience
V
- Value proposition
- Value-based bidding
- vCPMFormulaViewable cost per thousand impressions
- VCRFormulaVideo completion rate
- Vector database
- View-through conversion
- ViewabilityFormula
- VTRFormulaView-through rate
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