Spend your ad budget on the leads worth having
Clicks are easy to buy. We run paid campaigns that use your own lead and revenue data to find more of the people who become customers.
What is paid media?
Paid media is advertising you pay to place, including search ads, social ads, video, display, and connected TV. Netmark manages these channels together and bids based on the value of each lead.
Why value-based campaigns work differently
Ad platforms optimize toward the signals you give them. If the only signal is a form fill, they'll look for more form fills, whether or not those leads ever buy.
When platforms receive data about lead quality and revenue, they can aim for the outcomes your business cares about. That's why paid media works best as part of the loop, connected to your tracking and CRM.
What's included
Paid Search (Google/Microsoft Ads)
Reach people actively searching for what you offer. We build campaigns around intent, with ad copy and landing pages that match each search.
YouTube, Display, Programmatic & CTV
Build awareness and stay in front of the right audiences with video, display, and connected TV campaigns.
Value-based and signal-driven bidding
Bid on what a conversion is worth to you, using lead quality and value data from your own systems.
How we approach paid media
1. Check your tracking
Confirm that conversion and CRM data are reliable before you spend the budget.
2. Build the plan
Match channels, audiences, and budget to your goals.
3. Launch and test
Run campaigns with a clear plan for what each test should teach us.
4. Optimize on value
Shift budget toward the campaigns that produce qualified leads and revenue.
How this connects to the loop
From Optimization
Lead quality and value signals show ad platforms which people are worth reaching.
To Conversion
Each click lands on a page built to match the ad and what the visitor wanted.
Common questions
How much should we spend on paid media?
It depends on your goals, market, and competition. We start from what a customer is worth to you, then build a budget and test scenarios before you commit.
Which ad platforms are right for us?
That depends on where your buyers spend time and how they make decisions. Search reaches people who are already looking, while social, video, and CTV can reach people earlier.
What is value-based bidding?
Value-based bidding tells ad platforms what each conversion is worth, so they can prioritize the people most likely to become valuable customers rather than treating every lead the same.
What do you need from us to get started?
Access to your ad accounts, analytics, and CRM data, plus your goals and what a good lead looks like. If tracking needs work, we'll address that first.
More in Acquisition
- AI Search Optimization (AEO/GEO)Help your brand appear, and get cited accurately, in AI-generated answers.
- Agent ReadinessMake your forms, feeds, and content easy for AI agents to read and act on.
- Search Engine Optimization (SEO)Earn rankings with sound technical foundations, useful content, and real authority.
- Creative & ContentDevelop, produce, and test the messaging and assets your campaigns run on.
Talk to us about paid media
Tell us where your marketing stands today, and we'll show you what to do first.