What is AI governance?
AI governance is the set of policies, roles, processes, and controls an organization uses to manage how AI is chosen, built, and used. Its aim is to keep AI use responsible, secure, legal, and aligned with business goals.
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What AI governance covers
Governance typically addresses who can approve new AI tools, what data they may use, how outputs are reviewed, and who is accountable when something goes wrong. It also covers privacy, security, bias, and compliance with relevant laws.
An AI usage policy is one document within a broader governance approach.
How to start
Begin by listing the AI tools your teams already use and the data they touch. Then name an owner, set basic rules for approved tools and sensitive data, and decide how exceptions are handled.
A simple framework that people follow is better than a detailed one that gets ignored.
Keeping governance current
AI tools and regulations change often, so review your rules on a regular schedule. Training and clear examples help staff apply them correctly.
Common questions
Why does a marketing team need AI governance?
Marketing teams handle customer data, brand voice, and public content. Governance helps prevent data leaks, inaccurate claims, and inconsistent use of AI tools.
Who should own AI governance?
It varies by company. Many organizations assign it to a cross-functional group that includes legal, security, IT, and business leaders, with a named person accountable.
What's the difference between AI governance and an AI usage policy?
Governance is the overall system of roles, processes, and oversight. A usage policy is a document within it that tells employees what they may and may not do with AI tools.
Is AI governance required by law?
In some places, parts of it are. The EU AI Act, for example, requires organizations that use AI to take steps to build staff AI literacy and to be open with people about some AI uses, with more rules phasing in through 2028. Requirements depend on your industry and location, so ask your legal advisor which laws apply to you.
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