What is AI share of voice?
AI share of voice is the share of brand mentions your company earns in AI-generated answers for a set of tracked prompts, compared with all brands mentioned. Divide your mentions by total mentions, then multiply by 100.
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How to calculate AI share of voice
Divide your brand's mentions by the total mentions of all brands across the same prompts, then multiply by 100.
Percentages in this equation use numeric percent values: 40 means 40%.
Why AI share of voice matters
Counting your own mentions says little without context. Share of voice shows how you compare with the other brands an AI tool names when it answers the same questions.
Tracked over time, it shows whether your visibility is gaining or losing ground against competitors.
How to measure it well
Choose a fixed list of prompts that reflect how your customers ask, and run them on the same AI tools each time. Count every brand named, including yours, so the total is consistent.
AI answers vary between runs, so repeat each prompt several times and look at the trend. Some teams also count only citations or weight mentions by position, so state your method clearly.
Disclaimer
This calculator is for informational purposes only, and we don't guarantee the accuracy of its results. You're responsible for verifying any results before relying on them. See our terms of use.
Common questions
How do you calculate AI share of voice?
Divide your brand's mentions by the total mentions of all brands, then multiply by 100. For example, 30 mentions out of 120 total is a 25% share of voice.
What is a good AI share of voice?
There's no universal target, because it depends on how many competitors appear and which prompts you track. Compare it with your own past results and with the brands you compete against.
How is AI share of voice different from regular share of voice?
Share of voice usually measures advertising or search presence across a market. AI share of voice measures how often your brand appears in AI-generated answers.
How often should you measure AI share of voice?
Monthly is common, though you can check more often when you're making changes. Use the same prompts and tools each time so the numbers are comparable.
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