What is CPV?
CPV, or cost per view, is the average amount you pay each time someone views your video ad. To find it, divide your total video ad cost by the number of views the campaign received.
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How to calculate CPV
Divide your total video ad cost by the number of views.
How platforms define a view
What counts as a view differs by platform. Some count a view after a set number of seconds, or when someone interacts with the ad, whichever comes first. Others use different rules.
Because of this, CPV from one platform isn't directly comparable with CPV from another. Check each platform's definition before you compare.
When to use CPV
CPV fits video campaigns built around getting people to watch. It's common on video platforms and in awareness and consideration campaigns.
Pay attention to what you want after the view. If the goal is action, pair CPV with metrics such as view-through rate, clicks, and conversions.
What affects CPV
Audience, creative, ad length, placement, and competition all influence CPV. A strong opening that holds attention can help, since platforms favor ads people choose to watch.
Disclaimer
This calculator is for informational purposes only, and we don't guarantee the accuracy of its results. You're responsible for verifying any results before relying on them. See our terms of use.
Common questions
What does CPV stand for?
CPV stands for cost per view. In video advertising it's the price paid for each counted view of an ad.
How do you calculate CPV?
Divide your total video ad cost by your total views. For example, $1,500 spent for 50,000 views is a $0.03 CPV.
What is a good CPV?
There's no universal number. It varies by platform, audience, and what counts as a view, so compare against your own past campaigns and judge it with downstream results.
What is the difference between CPV and CPM?
CPV charges per counted view, and CPM charges per 1,000 impressions whether or not anyone watches. CPV ties cost to viewing, while CPM ties it to exposure.
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