What is email click rate?
Email click rate is the percentage of delivered emails that received at least one click on a link. To calculate it, divide unique recipients who clicked at least once by the number of emails delivered, then multiply by 100.
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How to calculate email click rate
Divide unique recipients who clicked at least once by delivered emails, then multiply by 100.
Percentages in this equation use numeric percent values: 40 means 40%.
Why email click rate matters
Human clicks can be a stronger sign of interest than tracked opens, but security scanners and other bots can also click links. Count each recipient once per send, filter automated clicks where supported, and compare with website sessions and conversions before judging interest.
What affects email click rate
The offer, the clarity of the call to action, the list you sent to, and the design all play a part. Sending a message to people who want that topic usually does more than any design tweak.
Placing a single clear link or button near the top often helps, since people skim.
Variations to know about
Some platforms report clicks as a share of delivered emails and others as a share of sent emails. Some count total clicks and others count unique clickers. Check which one you're looking at before you compare numbers.
Disclaimer
This calculator is for informational purposes only, and we don't guarantee the accuracy of its results. You're responsible for verifying any results before relying on them. See our terms of use.
Common questions
How do you calculate email click rate?
Divide unique recipients who clicked at least once by emails delivered, then multiply by 100. For example, 250 clicks from 10,000 delivered emails is a 2.5% click rate.
What is a good email click rate?
It varies with your industry, your list, and the type of email. Compare with your own past sends and test changes to see what improves it.
What's the difference between click rate and click-to-open rate?
Click rate divides unique clickers by delivered emails. Click-to-open rate divides tracked unique clickers by tracked unique openers; image blocking and automated activity can distort that ratio.
How can you increase email click rate?
Send relevant content to a well-chosen segment, make the call to action specific, and keep the email focused on one main goal. Test one change at a time so you know what worked.
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