What is form abandonment rate?
Form abandonment rate is the percentage of people who start filling in a form but never submit it. To find it, subtract completed submissions from started forms, divide by started forms, then multiply by 100.
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How to calculate form abandonment rate
Subtract completed submissions from started forms, divide by started forms, then multiply by 100.
Percentages in this equation use numeric percent values: 40 means 40%.
Why people abandon forms
Common causes are too many fields, requests for information people don't want to share, confusing error messages, and forms that feel slow or break on mobile. Unclear value also plays a part: people quit when they can't see what they'll get.
How to measure it
You need to track form starts as well as submissions. Many analytics tools can record the first interaction with a form as an event, and some form tools report it directly.
Field-level tracking goes further and shows where people stop, which points to the specific question causing trouble.
Ways to lower it
Ask only for what you need, use clear labels, and show helpful error messages. Test the form on a phone, and consider splitting a long form into steps.
Disclaimer
This calculator is for informational purposes only, and we don't guarantee the accuracy of its results. You're responsible for verifying any results before relying on them. See our terms of use.
Common questions
How do you calculate form abandonment rate?
Subtract submissions from forms started, divide by forms started, then multiply by 100. For example, 500 starts and 350 submissions gives 150 abandoned, which is a 30% rate.
What is the difference between form abandonment and cart abandonment?
Form abandonment covers any form, like a quote request or sign-up. Cart abandonment covers shoppers who add items to a cart but don't complete the purchase.
What is a good form abandonment rate?
It depends on the form's length and purpose. Judge it against your own earlier results and test changes that shorten or simplify the form.
Does a shorter form always convert better?
Not always. Fewer fields usually reduce friction, but they can also bring in lower-quality leads. Balance the number of submissions against how many become customers.
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