What is social proof?
Social proof is evidence that other people have chosen, used, and valued your business, such as customer reviews, testimonials, ratings, case studies, and client logos. It helps new visitors feel more confident about taking action.
Last reviewed .
Types of social proof
Common forms include star ratings and reviews, written or video testimonials, case studies, customer logos, and press mentions. User-generated content and usage numbers, such as how many customers you serve, work as well when they're true.
How to use it well
Place proof near the point of decision, such as next to a form, a price, or a button. Specific, attributed examples are more believable than vague praise.
Only use real, current material, and get permission to share customer names and quotes. Fabricated or misleading proof harms trust and can break advertising rules.
Testing its effect
Proof helps most where visitors feel uncertain. Test different types and placements to see what moves your conversion rate.
Common questions
What are examples of social proof?
Examples include customer reviews, star ratings, testimonials, case studies, client logos, awards, and the number of people who bought or signed up.
Why does social proof work?
People often look to the choices of others when they're unsure. Seeing that similar people had a good experience lowers the perceived risk of acting.
Where should you put social proof on a page?
Put it close to where visitors make a decision, such as beside a call to action or form, and near any content that raises doubts, like pricing.
Can you use social proof in ads?
Yes, reviews and ratings are common in ad copy and creative. Make sure claims are accurate and follow the rules of the ad platform and your region.
Want help putting this to work?
Tell us where your marketing stands today, and we'll show you what to do first.