What is an internal link?
An internal link is a hyperlink that points from one page on your website to another page on the same site. Internal links help visitors navigate and help search engines discover pages and understand how they relate.
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Why internal links matter
Search engines follow links to find pages, so a page with no internal links can be hard to discover. Links also show which pages are most important and what topics they cover.
They help people too, guiding them to related content and next steps.
Internal linking best practices
Link to relevant pages from within your content using descriptive anchor text. Make sure your most important pages are linked from places visitors actually see, such as navigation and related articles.
Check regularly for broken links and for pages that no other page links to.
Common questions
How many internal links should a page have?
There's no set number. Add as many as are useful to the reader, and avoid overloading a page with links that distract.
What is the difference between an internal link and a backlink?
An internal link connects two pages on your own site. A backlink comes from a different website to yours.
What is an orphan page?
It's a page that no other page on the site links to. Orphan pages are harder for search engines and visitors to find.
Do internal links pass SEO value?
Yes. Internal links help distribute attention across your site and give search engines context about each page. Pages that are linked prominently tend to be seen as more important.
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